When it comes to businesses engaging with their social media followers, it’s all about being human and personal.
The best way to communicate with your followers is by being more personal with your messages and choice of words. Social media is a channel where we can engage with our target customers. At the same time, our followers are in social media not to hear about your new marketing offer, but to connect with people and friends.
The reason that you have Facebook friends is because it is intended to connect with your friends. So it is best to be their friend when engaging through social media. Leave the offers and the brand talk to your website. Show your human side in social media and be relatable to your audience.
Check out the video to know more ways how you can engage with your followers in your social media sites.
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