[INFOGRAPHIC] Inbound Marketing VS Outbound Marketing

ben francia | by Ben Francia | Last Updated: November 14, 2012

In a world that’s filled to the brim with ads, both online and offline, there exists a type of marketing that really (and literally) draws leads and customers in. It also makes them convert more!

Inbound marketing involves the creation content that’s custom-fit for a particular type of audience. This sort of content is something that tickles that particular target’s interest – which means that it can potentially convert more.

Here’s a little infographic that explains what inbound marketing is and how it compares to traditional outbound marketing:

Inbound or Outbound

Now, this doesn’t mean that you need to get rid of your outbound marketing efforts. At some point, they still work. And if you combine it with Inbound marketing, it’ll be a conversion machine.

What do you think? Let me know in the comments below!

Source: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/#axzz2BEYlTmJu

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