Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer new and will be difficult to capture your target audience.
As Seth Godin once said, “Marketing is no longer about the stuff that you make, but the stories you tell.” To make your brand and products stand out, you need to connect to your target audience not just capture their attention. You need to connect to them on a personal level to have a successful recall.
Consumers know they need stuff, but the question is why should they patronize a certain brand and make? Aside from the benefits and advantages, they look at the stories. The stories that make them smile and connect personally. These stories let them know that the brands are not just selling, but also sharing.
If you want to stand out, you need to find a way to connect. This is why videos, photos, and blogs are so popular. Social media lets us share the information through our stories and our experiences. This is the new way of marketing. Stop selling your products and start telling stories.
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