Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer new and will be difficult to capture your target audience.
As Seth Godin once said, “Marketing is no longer about the stuff that you make, but the stories you tell.” To make your brand and products stand out, you need to connect to your target audience not just capture their attention. You need to connect to them on a personal level to have a successful recall.
Consumers know they need stuff, but the question is why should they patronize a certain brand and make? Aside from the benefits and advantages, they look at the stories. The stories that make them smile and connect personally. These stories let them know that the brands are not just selling, but also sharing.
If you want to stand out, you need to find a way to connect. This is why videos, photos, and blogs are so popular. Social media lets us share the information through our stories and our experiences. This is the new way of marketing. Stop selling your products and start telling stories.
Know Your Audience To Know Your Business
We need to see where we are going in order to reach our destination. This is the same for us entrepreneurs. We must see what and whom we are we dealing with so we can prepare. A successful entrepreneur is measured not by the amount of sales he made, but about the people he has […]
Social Media Marketing Daily Do’s
Previously, we’ve discussed what social media marketing and how you can use them to your business’ advantage. But it’s not enough to simply create an account in Facebook or Twitter; you need to fully utilize them. Here are some daily tasks you can do to make sure you fully use social media:
Tips On How To Get Your Blog Post Shared
Distributing content is just as important as posting relevant and valuable content. It goes hand in hand. Without the proper distribution, you won’t reach your target audience and they won’t know your awesome content. So you need to make sure to spread your content on all relevant social media channels. Meanwhile, in order to get […]
If You Don’t Make Mistakes, You Aren’t Really Trying
Businesses have their ups and downs; just like life. There will be times when us, as entrepreneurs will make a mistake and encounter challenges. But you must not be discouraged by these mistakes. Instead, we must view them as proofs that we are on our way to become successful. Coleman Hawkins said, “If you don’t […]
Be Passionate About The Business
Most people are fortunate enough to work on what they love. Meanwhile, there are those who are still searching for what they are truly passionate for. Being passionate encourages us to do more and go the extra mile without needing to be asked. We constantly crave to improve our skills. Entrepreneurs also need to be […]
A Digital Summit: Digital Influencers of Business and Beyond
What does it mean to be an online entrepreneur? Is being able to share online and engage with your customers enough? Well, those are just a few things you need to know when it comes to having an online business. But guess what, there is another way to know how online and digital business works. Come to […]