Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer new and will be difficult to capture your target audience.
As Seth Godin once said, “Marketing is no longer about the stuff that you make, but the stories you tell.” To make your brand and products stand out, you need to connect to your target audience not just capture their attention. You need to connect to them on a personal level to have a successful recall.
Consumers know they need stuff, but the question is why should they patronize a certain brand and make? Aside from the benefits and advantages, they look at the stories. The stories that make them smile and connect personally. These stories let them know that the brands are not just selling, but also sharing.
If you want to stand out, you need to find a way to connect. This is why videos, photos, and blogs are so popular. Social media lets us share the information through our stories and our experiences. This is the new way of marketing. Stop selling your products and start telling stories.
By Listening, Marketing Will Re-learn How To Talk
The best way to improve is to take time and assess what works, what didn’t work, and what could work better. When it comes to a business, it is the same thing. The main difference is we have followers and customers who will give us feedbacks. In order to provide better services and products, we […]
Digital Filipino Presents: One Internet Day
Digital Filipino held the first One Internet Day for Typhoon Haiyan affected families last Novermber 22, wherein international speakers were invited to share their expertise and raise donation pledges. They raised donations worth US$5350.90 on that day alone. On December 20, they will do it again. One Internet Day will celebrate the 10th anniversary of […]
The 3 Truths of Modern Business and the Internet
Brick and mortar businesses everywhere are literally struggling to outdo each other these days. And in the corporate world, big brands overshadow small business. PERIOD. Seems a little harsh, but that’s just the way it is these days. Or so we thought. The Internet or as I’d like to personally call it the great equalizer […]
Digital Marketing 101
Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing. What is internet marketing? How do you define it? Well, according […]
Content may be King, but Marketing is Queen
Nowadays, digital entrepreneurs are seeing the importance of valuable content on their websites. But social media marketing also helps bring in readers and followers. And like the quote above said, “Content is king, but marketing is queen, and runs the household.”
Social Networking Has Become A Familiar Part Of The Internet
Nowadays, most people can’t go about their day without checking their social media accounts. Some of them even do this before they go to bed and the moment they wake up, specially now with the popularity of smartphones. Social networking has become so much part of our lives that we prefer to communicate online than […]