Folks, I’d like to be honest with you about something: You could have one of the most aesthetically enchanting website in all of the World Wide Web but if it doesn’t serve its purpose, it’s pretty much useless.
In this article, I’ll talk about how you can bring out the potential your website has in terms of attracting site visitors. I’ll also talk about making their experience of your site a memorable one so much so that converting them into loyal followers and customers is much easier.
Let’s get it on:
Have your Logo and Tagline
These two factors should be able to communicate your brands’ personality and what it has to offer for your site’s visitors. Make sure you have these on the top part of your website.
It’s crucial to make your logo and tagline as catchy as possible. After all, it’s one of the first thing your visitors see. If they don’t like it, you’ll have a harder time trying to get them to stay.
Add a Search Box
Do you know why Google is a billion dollar business? That’s because it’s a company that helps people find what they’re looking for or what they need over the World Wide Web. What conclusion can we draw from this?
People love to do searches OR they don’t want to scurry over pages and pages just to find what they’re looking for. The solution? Make things easier for them by putting in a search box. That should help them find whatever they’re looking for with a click and a press of a button.
Put a Navigation Bar
Speaking of finding the stuff as efficiently as possible, getting to where you wanna go is also vital. In terms of a website, you don’t want your most important pages to be out of sight simply because you want people to find them out right.
Put in a navigation bar at the upper portion of your website so you can grant them access to any page in a snap. Make things easier and at the end of the day, you wouldn’t have to worry about people leaving your site because they do not know where to go.
Add in an RSS Icon
Have you ever found a blog that’s so interesting, you want to subscribe to its RSS feed but you couldn’t find it so you just leave… with a bad taste in your mouth and a broken heart? It’s pretty annoying, isn’t it? When you come back, you do a little magic with the search function (ctrl+f) and type in feed or rss and true enough, you find it at the bottom of the page *head explodes*.
Believe it or not, some major websites are making this BIG mistake and are losing potential followers. So, to maximize your potential of hooking in subscribers make sure you have a big RSS icon somewhere in the upper portion of your blog.
Include an Email Opt-In Form
An email opt in form allows you to capture email addresses of people who are also potential customers. With an email opt in for, you can send them high value emails that solves their problems from the get-go. What this does is it enhances your relationship with them coming from a space of trust – something that, for some reason, makes conversion rates soar and Internet businessmen, richer. Check out my article about the essential elements of an opt-in form here.
Install Social Buttons
There’s a social plugin that allows you to integrate your social places with your blog in the form of round-ish big buttons. Make sure you get it and put in your major, if not all, social networks you associate your brand with.
This is important because it makes you easier to find for those who have visited your site but are somewhere else, like in Facebook or Twitter for instance. In any case, you get to connect to your visitors outside of your blog – which is a good thing if you want to nurture your relationship with them.
Integrate Contact Info
Make sure you put in your most updated contact information available. In fact, make sure you put in everything: from your email address, to your street address. This is so your audience know that you’re a legit business and not some shady individual who lives in a cold, dark basement.
Search Engine Optimization
Make sure you optimize your website with the keywords that best associate with your business. You have two options here: 1. You can do SEO yourself and 2. You can hire someone to do it for you.
That’s about it for this specific checklist. Run a little check on your WordPress site and find out if it’s missing any of these factors. Remember, these things help convert – don’t miss out on its potential to bring you more customers.
Let me know what you think in the comments section below.
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