It’s one thing to get your fans and followers to follow you. It’s a completely different thing to get them to stay and hang on to your every word. Let’s be honest about it. These people follow you because they think they’ll get the good stuff from you and they expect you to deliver every single time.
Seems pretty hard, but that’s the hard cold truth. The key here is to know what to post, how to post and when to post your value filled messages – just to keep them looking at your page and visiting ever so often. I’ve made a list of things you might want to do to keep your fans and followers glued on to you.
- Create a list of topics – You’ll need to come up with a list of topics that are highly-relevant to your business. This list will be your reference for blog posting and looking for content to share in the Interwebs.
Say if you’re into photography and you’re marketing yourself as one. You need to have lighting, lenses and cameras as sub topics with which you can blog and look for similar blogs about.
- Create a list of blogs – This is where you get to publish other people’s content for your fans to see. You don’t have to be the sole resource of everything that’s related to your industry (at least, not right now). You can give them the content they need and want and they’ll eventually see you as the resource person for your industry.
It’s similar to Google in that while it doesn’t always produce content of its own, people flock to it to get what they want. That’s the value behind being a resource for all Internet knowledge – a curator so to speak.
- Get an automation tool – Now, you can’t be in front of your PC or laptop all the time. You’ll eventually have to get out and meet people in the offline world. So who’s going to handle your tweets and posts while you’re gone?
Automation software, of course.
There’s a variety of tools out there, but I recommend getting any of these three:
- MarketMeSuite and
They’re all pretty easy to learn and they all come at an affordable price (TweetDeck has a free version.)
- Schedule posts accordingly – For Twitter, it’s best to tweet once every hour. This is so you don’t look like a spammer to the people who follow you, but tweet enough to get people to see your valuable content.
For Facebook, you’ve to set an interval of at least 3 hours before posting another valuable status update in your page. You’ve also go to make sure that your post in Facebook has a call to action that tells them to Like or comment about the said post. Such activity and frequency affects the update’s chances of appearing in multiple user streams.
- Create and schedule chat ups – Chat ups are basically just posts and tweets that ask for comments and other forms of feedback. For Facebook, they work really well to increase your posts’ chances of appearing in your fans’ news feeds.
For Twitter, it’s essentially used to nourish and intensify the relationship you’ve started with your followers. Though not as engaging as the Facebook chat-up model, this is a leeway with which you can still communicate with your audience.
- Blog frequently – Last but not least, to tell people who you are and reinforce their decision of liking and following you, you’ve got to blog about your own stuff. I’d recommend at least 1 post per day and then have it promoted in your social places.
That about wraps it up on how you can keep your fans and followers, folks. It’s a pretty simple thing to do once you’ve laid everything down on paper and on your automation software.
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