How to keep your fans and followers

ben francia | by Ben Francia | Last Updated: August 25, 2011

It’s one thing to get your fans and followers to follow you. It’s a completely different thing to get them to stay and hang on to your every word. Let’s be honest about it. These people follow you because they think they’ll get the good stuff from you and they expect you to deliver every single time.

Seems pretty hard, but that’s the hard cold truth. The key here is to know what to post, how to post and when to post your value filled messages – just to keep them looking at your page and visiting ever so often. I’ve made a list of things you might want to do to keep your fans and followers glued on to you.

Say if you’re into photography and you’re marketing yourself as one. You need to have lighting, lenses and cameras as sub topics with which you can blog and look for similar blogs about.

It’s similar to Google in that while it doesn’t always produce content of its own, people flock to it to get what they want. That’s the value behind being a resource for all Internet knowledge – a curator so to speak.

Automation software, of course.

There’s a variety of tools out there, but I recommend getting any of these three:

  1. TweetDeck
  2. MarketMeSuite and
  3. HootSuite

They’re all pretty easy to learn and they all come at an affordable price (TweetDeck has a free version.)

For Facebook, you’ve to set an interval of at least 3 hours before posting another valuable status update in your page. You’ve also go to make sure that your post in Facebook has a call to action that tells them to Like or comment about the said post. Such activity and frequency affects the update’s chances of appearing in multiple user streams.

For Twitter, it’s essentially used to nourish and intensify the relationship you’ve started with your followers. Though not as engaging as the Facebook chat-up model, this is a leeway with which you can still communicate with your audience.

That about wraps it up on how you can keep your fans and followers, folks. It’s a pretty simple thing to do once you’ve laid everything down on paper and on your automation software.

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