Study On When And Who Is Using Which Social Media

ben francia | by Ben Francia | Last Updated: January 28, 2014

Study On When And Who Is Using Which Social Media

Social media is already part of our daily lives and entrepreneurs are starting to realize their importance in various businesses. They now see the value of being active in various social media platforms in order to promote their brands and offer their products. More importantly, social media helps brands and influencers engage with their target audience quickly.

For each social media platform, there is a specific type of audience. So, how do you know where your audience will be? featured a brief on the study Pew Research Center made that shows who is using the different social media networks and when.

For Facebook users, 63% visit the site at least once a day while 40% would visit multiple times during the day. The largest group of users is aged 19 to 29 years old, followed by the 30 to 49-year old age group. Interestingly, 69% of adults “with an income more than $75,000 utilize the network, a percentage much higher than its counterparts.”

When it comes to Twitter, 46% of its users visit daily while 29% checks the site multiple times a day. Twitter is more popular with the women with female users account to 18% while the male only account to 17%.

In LinkedIn, 13% of the users visit the site every day; however, about half say they use the social networking site less than once a week. LinkedIn is more popular among the men with 24% uses the site compared to women with 19%. Adults with an income of $75,000/year or more visit the site.

Instagram is another popular social media site. About 57% of its users pay a visit more than one a day, while 35% would check it multiple times a day. Instagram is popular among people in the 18 to 29-year-old bracket.
If you want to see the full report, you can check it out here.


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