Tips on Optimizing your Facebook Page

ben francia | by Ben Francia | Last Updated: August 17, 2011

Facebook is simply one of the best assets an Internet marketer has if he were to spread awareness and nourish trust in his community. Sadly though, while Facebook is a fairly easy social network to find your way in, a lot of marketers get lost.

The challenge basically lies in getting people to like your page. Now it may be a tad simple to get someone to click that Like button, but it involves a lot of work and arguably awesome copy skills. Of course, it’s all in the call to action and the value you’ll give them for liking your page.

So how exactly do you get more people to like your page? I’ve listed down a few things you might want to do. Check it out:

What you can do is tell them straight who you are and incorporate your brand in the process. The best way to do that is by having a custom template that blocks users from seeing your wall unless they Like your page. Such is the feature that iFrame reveal tabs have and if you want to do your business some good, you better get one of them.

Besides, putting in a video for them to watch is something that’d work really well for your campaign. You’re not only giving your audience the chance to watch something awesome (provided you make a really good video), you’re also giving your business a human face that they can associate the brand with.


Consistency, clarity and value are three important things you’d want to remember when creating your business fan page. It’s may not always be the graphics and whiz-bang effects that gets users to Like your page, but they help.

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