Successful brands are based on good relationships with people. That is simply the best way to do business. We are not just talking about your customers, but also with your peers.
Of course there will be the other details like profit, but nothing is as important as the relationships you build. It’s just like what Ryan Holmes said, “Building a successful brand isn’t just about ROI; it’s also about authentic relationships with people.”
Yes, you would need to think about the return of your investments but you need to focus on your relationships first. Before everything else, focus on the people and the relationships you have with them. What do they need? How can you help them? What do they hope for? These are some questions you need to answer in order to understand them to be a better entrepreneur and build a better brand.
Aside from the products you offer, it is the relationships that you make that’s important. So before you think about the profits and investments, focus on building authentic relationships. Go and get to know your customers, peers, and target market. Don’t wait for them to come to you, go to them.
Shift: From Telling And Selling To Building a Relationship
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