Don’t Think Of Pitching, Think Of Offering

by Ben Francia |Last Updated: May 24, 2013

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Landing a sale is a major concern in any business; and it starts with how you market and offer your product.

Some businessmen believe in pitching. More often than not, this strategy doesn’t work long term. Why? Well, people don’t really like being sold things, but they do love to buy. Also, they want to believe in the product or the brand behind it before even acquiring it.

The best way to market a product is by offering it to your customers. Offering is better than pitching. Just like what Sonia Simone said, “Don’t think of pitching. Think of offering… The offer is better than a pitch.”

This is more effective because offering something shows your genuine intention of helping rather than selling. Such act earns your customers’ trust, making them loyal customers in the end.

Offering lets customers see the value of your product and brand. It is the very reason why they must buy it without you telling them to. This is also what will bring them back for more. Saying how good and valuable a product is won’t cut it. Your customers must realize this without bluntly telling them. You can do this by offering a solution. Let your customers know how important they are to you by thinking of them first rather than thinking of how you can gain from a sale.

Put your customers first by making an offer and helping your customers; don’t just pitch a sale. People will trust you more and they will see the value of your brand. Thus, helping your business grow.

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