When we market our products and services, we actually offer them. We don’t sell them, but present them to people who would need them. We don’t blindly offer and present these products and services to random people, we need to take time to figure out who would need them the most.
Dan Zarrela said, “Marketing isn’t magic. There is a science to it.” He’s right. It’s not about guessing which would be more useful to most people and which won’t. There are studies and research that comes with every marketing campaign. Of course there is also experimenting and trial and error.
Marketing may not be formulated in a laboratory, but there is a science to it. It needs to be studied before it can be executed. Before offering anything to your clients, place yourself in their situation. Think about what they would need and how you can help them.
Don’t just sell and market your products, relate to your customers first. Don’t go around guessing what they need. Find out how you can help your clients. That’s when you will appreciate the science of marketing. Learn the science, then market.
Take Two Ideas And Put Them Together To Make One New Idea
Coming up with a new product can sometimes put us in a difficult situation. We can either end up with nothing or something spectacular. But sometimes it’s all about combining what already exists. It’s best to practice keeping an idea journal, just so we have a place to store our ideas. There are times when […]
Do What You Do, So Well
Handling a business is no walk in the park. Sure, it has its benefits such as being your own boss. But it also comes with several challenges like you need to work twice as hard to make it successful. Good news is, hard work always pay off. It’s all about doing everything you need really […]
Money Follows Passion
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Social Media Growth For 2013
We are well aware how we actively participating more in social media. In fact, a lot of us have a habit of checking our social media accounts the moment we wake up and before we go to bed. I found an infographic from mediabistro.com showing how much social media platforms have grown for the last […]
Number One Rule Of Storytelling: Make Me Care
Everyone may hear you but there will be a select few who will stay and listen to what you have got to say. The only way you can make them listen is to make them care enough. This also applies in business. When we offer a product or service, we need to consider whom […]
Make The Customer The Hero Of Your Story
Marketing online is a lot like telling a story. Each story consists of a hero, some obstacles, and an ending. Most audience prefers a happy ending of course. But when it comes to choosing the hero of this type of story, it should be the customer Ann Handley said, “Make the customer the hero […]