Centuries ago, when people needed food or clothing; they went to the market. Decades ago, people went straight to shopping malls. Nowadays, all we need to do is go online.
Does this mean we have to say goodbye to the traditional buying and selling of goods? No, not really. But we can’t discount the fact that there are quicker ways of doing things. We are simply moving forward. And online business is the future. The Internet provides a vast marketplace. In just five, ten years, everything will be online.
For one, this is an easier and faster way of purchasing without leaving our homes. Imagine the ton of legwork you don’t need to do. Also, this is a great opportunity for entrepreneurs to expand their businesses by creating a strong online presence, which would gain more clients. It is also a way to reach the right people and interact with them so we can give them valuable solutions. It’s not just about selling; it’s also instantly receiving customer feedback and addressing issues faster. This is where taking advantage of various social media platforms like Facebook and Twitter and blogging comes in.
Whether they would eventually buy online or opt to go to the physical store, consumers go online before a purchase. Why? Because this is the quickest way to get the information they need.
Here are some reasons why we perform searches online before buying:
• We look for product availability and store locations so we know where to go.
• We want to see product/service reviews, so we can decide which products to get.
• We compare prices among different brands/sources in order to get the best deals.
As you can see, the content you provide online highly affect your customers’ view on the product. This can make them buy or change their mind.
Entrepreneurs adapt and evolve. It’s not about trends; it is how we move forward to provide our clients with the best products or solutions. We don’t have to create something totally different; we simply need to take advantage of the resources that are readily available online.
I’m talking about setting up a website, start blogging, and interacting through Facebook and Twitter. These are some of the essential ingredients when setting up an online business. This is how you can announce your online presence.
Being online can expand your reach. This can really help gain more loyal customers, improve sales, and secure a better future.
It’s time to plan ahead and take action. Plant your seeds and sow the fruits in the future.
Are you asking yourself, “How do I do it? Where do I start?” Well, all that you can learn in the upcoming seminar.
If you want to learn more on how to build and run a profitable Online Business, check out my seminar, Digital Marketing Masterplan on April 6. Sign up now! https://www.benfrancia.com/the-digital-marketing-masterplan-seminar/
Quit Things That Don’t Work
The road to success is no easy task. Also, there is no foolproof way to ensure you reach your goal. Most of the time, it’s about trial and error and seeing what would work best and what won’t. Along the path to success, we would encounter several challenges and obstacles that would test our […]
Using LinkedIn & SlideShare to Build Your Business
If you want to meet and share with fellow businessmen, you need to take your business where they are. When it comes to social media, go to LinkedIn to find fellow entrepreneurs. LinkedIn provides a more professional profile compared to other social media platforms. Best of all, there are no invitation to play any kinds […]
We All Have Powerful Stories, Tell It
The best way to engage customers and offer a product is by telling your story. Never discount a powerful story; sometimes, it is what turns followers to clients. Successful internet businesses begin with our relationships to our followers. We are not just digital entrepreneurs and marketers; we are also people, just like our customers. The […]
Slideshare Tips: The 7 Habits Of Highly Effective People
The 7 Habits of Highly Effective People: Summary Review of Key Points from Smartsheet Personal development is a factor in anyone’s life, especially those of entrepreneurs. In today’s fast-paced world, we just don’t have the luxury to be left behind or yesterday’s news. We need to present fresh ideas, offer fresh content, and provide value […]
Care About Your Customers More Than Yourself
The success of a business, whether for online and offline businesses, is the same. It relies on the customers. A business won’t grow without any customers, so it is just right to care for them. According to Derek Sivers, “Care about your customers more than about yourself, and you’ll do well.” Our main objective in […]
Every Sale Has Five Obstacles
These days, it’s not so easy to be an entrepreneur. There is a lot of competition and you really need to step it up. You don’t just market a product; you have to offer it to your customers instead. In order to be a successful entrepreneur, you need to make sales. Selling can be challenging […]