Marketing Insight Wednesdays: Provide Quality

ben francia | by Ben Francia | Last Updated: July 18, 2012

Quality is the best form of advertising


This graphic says a lot but very few know exactly what it means.


Because more often than not, newbie Internet marketers (heck, even veteran ones) do not know what it is that makes their audience tick. By that, I mean what they (their audience) really need or want. At the end of the day, if you want to “advertise” correctly, you got to provide them value. Simply put, you’ll want to get put out quality content that they’ll love consistently.

Allow me to summarize in bulleted form:
-You address their most pressing problems straight off the bat
-You provide ways to make their experience of your brand a memorable one (in a good way with freebies and helpful links)
-You give them tips and tricks to make their niche-life (their hobbies, their jobs, their lives) work better
-You respond to them

These things literally nurture your relationship with your audience and it builds credibility and trust too. And, given that you’ve helped someone out, they’re more likely to invite other people who fit into your audience description into your company as well.

Let me know what you think in the comment section below.

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