The best way to engage customers and offer a product is by telling your story. Never discount a powerful story; sometimes, it is what turns followers to clients.
Successful internet businesses begin with our relationships to our followers. We are not just digital entrepreneurs and marketers; we are also people, just like our customers. The best way to reach out to them is by talking to them. Engagement starts by talking and by telling stories. It’s just like when we blog. We tell stories; we share our experiences. At times, it is through sharing that we get clients. Leo Babauta said, “Each of us has some kind of powerful story. Tell it.”
When we meet new people, we don’t make a sales pitch right away. We talk to them first and get to know them. We share stories with them. We find out what they need first and how we can help them.
These stories let us connect with our clients, which is very important now when we usually communicate digitally. A powerful connection can be made through powerful stories. These stories humanize us and let us become approachable to our clients. We let them in to our lives, making us connect with them.
Don’t forget to tell your stories, those that come from your heart. Tell it genuinely to make a connection. Engage with them and show your personal side. When we are true to ourselves and to our readers, the rewards will be fruitful. Connect and tell your story today.
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