A common mistake that businesses online and offline make when using Facebook as a marketing tool is to focus heavily on getting a heck-load of fans. They also pay so much attention to posting promos and tools that sell to their audience.
This makes me sad.
Luckily for me, I’ve decided to just move forward and come up with a way to cheer myself up and help you all out. In this article, I’ll talk about 10 tips that can get your Facebook page the attention that it needs for it to actually be useful for your business.
Check it out:
1. Choose a keyword-rich vanity URL
First off, make sure you get a vanity URL and a name that explicitly states what your page offers. You can use your branding or you can use one that’s pretty useful based on your keyword research. The bottomline: Make sure your audience can easily remember it.
2. Use an attention grabbing cover photo
A cover photo is that banner image you see in an updated page. Remember to make one that people will Like, Share or maybe even use as a cover photo themselves. Also, take note of Facebook’s policies regarding cover photos – they were never intended for advertising. So skip on putting URLs, call-to-actions or contact details in there.
3. Focus on quality, NOT quantity
Remember that adage that it’s better to have 2 loyal and true friends than to have 10 fair-weathered ones? Well, the same applies for Facebook pages. Make sure you get the audience that you want to work with and not just spammy ones.
How do you do that?
• Facebook ads
• Promoting OUTSIDE of Facebook (Blog, YouTube, Twitter, etc)
4. Like other pages that are relevant to your topic
When you’re marketing in Facebook, you’re not just talking about yourself or your brand – you’re talking about what provides value for your audience. This often means Liking other Facebook timeline pages that have a similar theme to your marketing message – chances are, these pages have some insights that can prove to be useful for your target audience.
5. Post images and photos
Facebook has gone from just status posting to straight-edge visual marketing (as you can see from the changes that’s been going on inside the social networking giant).
Make sure you post images that deliver a message that can resonate with your target audience. Make sure that the image you post is touching enough for them to share it.
6. Post videos
Besides images or photos, another thing that gets people to talk in Facebook is video. Here’s a little trick that I implemented and you may want to try this out on your own:
1. Make a video
2. Upload it in YouTube
3. Implement some text and place a URL for the people to visit.
4. Ask for Likes and Shares both in text and in video
This allows you to drive traffic to your site and at the same time get people to start communicating with you.
7. Get people to comment or like your post
You’ll be surprised because asking for Likes or Shares in your posts actually work, especially if your posts are relevant and make a lot of sense. This is also a way of click-training your audience into clicking into everything you give them, so don’t forget to put in that call-to-action.
8. Ask questions
Get your people to talk more by asking them questions that involve or affect their reality. Notice how I put emphasis on “Their”? That’s because it’s best to talk about your audience rather than yourself. This is because besides the fact that it gives your audience the impression that you actually care for them, it’s the best way to get them to talk.
Don’t ask open-ended questions and, as much as possible, get people to answer yes or no questions. It’s easy for your audience to do that AND the explanation comes in automatically.
9. Be Personal
Be real and post about real-life experiences that people can resonate with. This draws in a lot of likes and a few comments here and there.
10. DON’T sell
Firstly, people come in to Facebook to make friends, socialize and be entertained. They do NOT want to buy anything from there, initially. Secondly, people like to buy things BUT they absolutely hate being sold something.
So don’t be in Facebook to sell, be there to build relationships and provide as much free value as you can for them.
That’s about it for my 10 tips for an engaging Facebook page. Let me know what you think in the comments section below.
[VIDEO] How To Get Customers Online With Facebook
Love it or hate it, Facebook’s been pretty much helpful for the world. It’s helped reach thousands reach their loved ones over long distances. It’s helped create new relationships for people who would rather stay at home. Most importantly, for people in the Internet business, it’s become a way for us to meet, engage and […]
5 Things You Shouldn’t Post On Facebook
It’s not news that Facebook has become very popular over the years. Some even dub it as the Google of social networks with over 1 Billion active users. True, we are hooked on it. Posting and checking out our friends’ status updates, taking quizzes, and sharing news. Here’s the thing, anyone can be on Facebook, […]
Just For Fun Fridays: Life outside of Facebook
This little post right here reminds me of one very important thing most Internet Marketers and Internet “Geeks” fail at. There’s a life outside the LCD monitor, Facebook, analytics reports and the click of a mouse. And while I feel that Facebook, Twitter and other social networks have made it easier for me to connect […]
Marketing Insight: 1 Out of 7 Minutes is Spent on Facebook
Goes to show you why it’s an absolute must for you to be in Facebook. In any case, with that much time and energy provided in the big blue social network, it goes without saying that you should spend a little more time and effort in engaging with people in your Facebook Page. What do […]
My New Facebook Page
Today marks the date that I launch my new Facebook Fan Page! I hope to share in this channel my passion for Online Marketing. Make sure that you “Like” the page so you get updated whenever I post new stuff. Please share the page also to your friends, family, colleagues or to whoever you feel […]
Tips on Optimizing your Facebook Page
Facebook is simply one of the best assets an Internet marketer has if he were to spread awareness and nourish trust in his community. Sadly though, while Facebook is a fairly easy social network to find your way in, a lot of marketers get lost. The challenge basically lies in getting people to like your […]