First off, you need to define the goal of the strategy and if it is applicable to your business. The questions to ask are:
- Do you want to brand locally or internationally? You need to define the target reach for your business.
- How are your resources? How much time and money do you have to monitor your social media activities? If you can’t respond to your Twitter followers, you’ll lose them as brand supporters.
- What are the types of products and services you offer? Are you catering the mass with affordable goods or high-end items? This will also help how you target your audience.
Aside from those questions, here are more tips to help you attract the right Twitter audience.
- Create an excellent profile with photo – Don’t leave out information about yourself. Create a bio that tells your followers who you are and what you do. Also, have a nice photo; preferably a nice close-up of you alone, smiling.
- Cross-promote – Let people know about your Facebook profile, Twitter handle, LinkedIn page, and other social media sites.
- Put your Twitter handle everywhere – Place them on your email, your business card, maybe even have a bumper sticker made. Don’t be shy to let them know how they can find you on Twitter.
- Reciprocate – One of the most important things to do in Twitter is to reciprocate. If they like you, like them. Follow other followers back.
- Be human – Instead of just showcasing your logo or brand, just be you. Use your own identity. Find ways to connect with other entrepreneurs and establish a relationship with them.
- Use photos – This is a great way to attract other people’s attention. Just make sure they are in good quality and appropriate for your audience.
- Be in the loop – Update and updates. Always be in the lookout for them and pay attention to updates. You may be missing out on new ways to improve your social media efforts.
- Set up a schedule – It’s great to have a specific schedule to tweet or reply to some queries. This way, you have time set up for your social media and your business.
- Review what’s working and what’s not – Growing a business means experimenting and trying some things. Sometimes, not everything will work out. You have to keep note of that and change your approach. See what will work best for every situation
- Be interesting – Be interesting and engaging through all your tweets. If you are boring then your followers won’t engage with you. Be mindful of your tweets.
Find any of these tips useful? Tell us about it on the comments below. Happy Tweeting!
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