Optimizing Twitter Posting

ben francia | by Ben Francia | Last Updated: August 7, 2011

Twitter’s been a very helpful tool in an Internet marketer’s arsenal. Its relatively simple interface and the various tools that abound in the Interwebs to automate the way you engage with your following makes Twitter something you MUST have.

Of course, Twitter’s so much more than a chatting interface that helps you connect with your prospects. It’s a way for you to provide the value that your audience needs and wants in 140 characters or less. If used properly, you can nourish your relationship with your audience and get a laser focused audience that hangs on to your every word.

Of course, all these perks come at a price, namely: Time and Value. You won’t build a valuable Twitter following overnight, neither will it trust you in a matter of days. Here are a few things you should do to be able to provide them the value they need and keep them wanting more.

Nothing significant.

Even in you have a relatively large following, if you don’t have a target audience, you’re bound to fail in terms of getting people to sign up for your list or purchase whatever it is you’re selling. So list down what your target needs or wants, how they talk to each other, what their perceptions are of your business and you’ll be off to a good start in defining a target audience.

These 50 topics will be the search terms you use to find the best blogs that publish your kind of content. Why is this of great use to you? Consider this: You are a marketer who’s trying to get people to buy your stuff. To be able to do successfully so, you need to earn their trust first and become a figure of authority. The key to being an authority is letting them know that you know your stuff by providing content from related blogs and from your blog as well.

As for automation, there’s TweetDeck, MarketMeSuite and Hootsuite that stand as three of the most popular tools that posts for you in given time intervals.

  1. They thank you in such a way that a response is needed and;

  2. They ask you a question that demands a response.

Under any other circumstances, it’s best that you send a DM or acknowledge the tweet some other time in the future instead. Replying takes time and you don’t have all the time in the world to read the stuff they tell you. Just remain focus on your goal to provide value to them and that’s the thanks they’ll get.

What this does is increase your presence in Twitter’s trends which makes you influential in many ways. Make sure you use a hashtag that has the name of your brand in it to increase your brand awareness efforts.

These are a few things you might want to consider when you’re starting out with your Twitter campaign.

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