Insight: 61% of Internet Users Research Products Online

by Ben Francia |Last Updated: September 26, 2012

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Back in the day, travelers ask random people where the nearest marketplace is to get goods. As centuries passed, people eventually find new ways of getting their business known and finding the right business to suit their needs – from wooden signages to newspaper ads.

These days, however, more and more people are going online to get what they need – from hi-tech gadgets to food products.
It’s no wonder this generation’s known as the Google generation – lots and lots of people find their stuff from Google and other online places.

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