The importance of bringing your business to the Internet cannot be understated. People today shop 24 hours a day, 7 days a week, and any enterprise that does not take advantage of online shopping’s convenience and ubiquity is definitely losing out a lot.
In recent years, social media has become one of the most important and effective ways to build brand names and to do public relations. Companies have learned that promoting their site or business through social media channels like Facebook and Twitter is a very powerful means of getting a big amount traffic that translates to sales.
Social media marketing, as a matter of fact, is so low cost that it almost looks like it costs next to nothing compared to the more traditional methods of marketing. By optimizing your social media visibility, you will not have to buy tens of thousands of dollars worth of links for your site; you’ll be able to get them for free, or at least for a few hundred dollars, just a small amount you will have to pay for the efforts of John or Mike or whoever’s managing your social media initiatives.
It is true that social media marketing will not actually allow you to make money directly. However, you should remember that any business or website that wants to become profitable needs to gather a group of people who will serve as the nucleus of its community. These people will be the first in line, among all the other users who will visit your site, to make purchases or to let other people know about your site. It is your responsibility to make this nucleus of supporters grow. The more people talking about your website, the faster word will spread about what you have to offer.
In addition, social media marketing is also a means for you to interact with your customers in a more personal manner. Through social media channels, they will be able to communicate their comments, opinions and messages. Needless to say, knowing how to communicate with your public is an important way to perpetuate both your social media sites and your business website as well.
Social Media Marketing Best Practices
Social Media Marketing is ever changing not just because of trends, but also of the new technology being introduced. But most of all, people change their minds. And in order to reach your target market, you need to take into consideration what they need and want. Once you’ve figured that out, you now need to […]
Inbound Marketing VS Outbound Marketing
There are two main approaches when it comes to marketing – there’s the outbound approach, where you get yourself in front of your leads’ faces and start selling them stuff AND there’s the inbound approach where leads literally find you. In this video, I’ll do a comparative analysis of what each approach brings you. Check […]
Stop Marketing, Start Storytelling
When it comes to marketing, it’s not just about offering a product. It is more about telling a story. This is easily the best and fastest way to capture your audience and make them stay tuned to what you are about to say. Gary Vaynerchuk shares his insights on how to communicate with our customers […]
What’s Age Got To Do With Social Media?
When it comes to social media, we all have our favorites and preference. Guess what, age has something do with it too! In a recent statistics by Statista, it shows that Facebook users vary in ages. Well, if you compare it to LinkedIn and Twitter users. In fact, just last October half of Twitter’s unique […]
How Your Employees Can Help You Build Your Online Presence
Companies should really be thankful for their employees – not only because they literally run the show whenever they need to, but they can also make your online presence stellar as it should be. That’s right. The average employee can do wonders for a business’ social media – from complain about shady tax cut offs […]
Social Media Marketing: A Must for Any Business
Social media marketing, as part of Internet marketing, is now becoming integral when it comes to building successful digital businesses. But what is it exactly and how can a digital entrepreneur benefit from it? Social Media Marketing means gaining visitor traffic and getting noticed through the help of social media platforms like Facebook, Twitter, Pinterest, […]