As entrepreneurs, we shouldn’t sell. Instead, we must find products and solutions that will help our target customers.
We shouldn’t take so much effort to land a sale. But we do need to market our brand, product, and services. We need to let other people know that we are offering solutions but still without sounding like we’re selling. It’s like what Peter F. Drucker said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
In order to have a successful business, entrepreneurs need to learn how to market their products well. They need to know their customers and how they can help them.
Being an entrepreneur is not just about landing a sale. It’s about building relationships with your customers so you can help them improve their lives. Always remember the true aim of marketing. Get to know who your customers are and offer a product a service that will fit their needs.
Money Follows Passion
Our passion will lead us to our success. All we have to do is pursue it and work hard on it. Following what we are passionate about will bring joy to our lives. Also, we would be more encouraged to succeed and achieve more if we pursue our passion. David Siteman Garland said, “Money follows […]
A Company’s Website Is Key To Their Entire Business
Establishing a strong online presence is just as important as reaching your target sales and marketing in your community—That’s the rule in business nowadays. It’s not enough you’re marketing your business offline. Things are changing; you can’t practice all the old-school marketing in a new age. Today, your target customers are searching for your business […]
Branding Is Being The Solution To Your Audience’s Problem
In any industry, there will always be competition. So naturally, entrepreneurs tend to strive hard to stand out by creating a unique brand. But branding is more than just being better than the rest. John Morgan said in his book Brand Against the Machine, “Branding is not just about being seen as better than the […]
Digital Filipino Presents: One Internet Day
Digital Filipino held the first One Internet Day for Typhoon Haiyan affected families last Novermber 22, wherein international speakers were invited to share their expertise and raise donation pledges. They raised donations worth US$5350.90 on that day alone. On December 20, they will do it again. One Internet Day will celebrate the 10th anniversary of […]
Find Products For Your Customers
We don’t just attract customers into buying our products. We become closer to them by finding solutions for their needs. One thing is for sure; a product is useless if nobody needs it. Seth Godin said, “Don’t find customers for your products, find products for your customers.” What Godin means is to put our […]
Put Yourself In Your Customer’s Place
What is the secret to success? Is it with the capital you invest in it? Is it in the businessman himself? How can we succeed in a world where competition thrives and everyone can easily be an entrepreneur? There really is no secret. It’s all about hard work and commitment to your business. Of course, […]