When people hear the term networking, they tend to see it as something negative. It’s like they are afraid they will be used at one point. But it’s not. It’s just about getting to know more people aside from your first-degree relationships and sharing ideas and concepts.
Network is all about expanding the contacts in the web of relationships each individual has and engaging with those people. As entrepreneurs, we value our contacts. They become our avenue to send the message across. In fact, they are the best medium to market and even advertise our brands and products. Gary Vaynerchuk said, “More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth.”
The best recommendation comes from the people we know. If a close friend tells you about a restaurant with the best steak, chances are you’d go and try it. It is not just about the recommendation, it is about who recommended it. The level of trust we have in people makes us believe in them and would make us take their word for it. Because we trust them, we won’t even ask for proofs. Word of mouth will only be useful if we have a lot of mouths that would send the message across. This is why contacts are valuable. We don’t just get the chance to engage with our contacts, but we also get the chance of engaging with our contacts’ contacts.
The more we share information, the more we get more words of mouth. Hence, we increase the amount of prospective clients. Don’t miss the opportunity to create new contact and to share, these can help expand any business. So go out there and connect.
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