We can’t please everybody. We would get critics and fans all at the same time. Because the truth is, different people like different things.
We like certain things and sometimes those may not really appeal to everyone. For example, there are those who prefer to travel by land rather than boarding a plane. Both modes of transportation have their pros and cons and certain advantages just appeal to some while others prefer something else. It’s like what Gene Simmons said, “You have to understand that nothing appeals to everybody.”
This is true with businesses. It’s about specialization and finding the people who would be able to appreciate what you have to offer. Let’s face the fact that not everybody would want or need your product. But there are those who truly want it. The goal is to find these people and offer them the solution that they are looking for.
Different people have different needs. That’s why, specialization is the key. This means, you can immerse your business in targeting to help a certain group of people. You can focus on that rather than exhaust yourself and your business in trying to please everyone. Specialize in what you and your business can offer. This way you get to help more and make your business grow.
Get Your Consumer’s Permission Before Selling Something
People love to buy stuff, whether they really need it or they just fancy it. But they don’t like being sold to. They don’t appreciate a hard-sell approach. Essentially, we are all consumers, but we don’t want to be treated like customers. We want to be approached as human beings with feelings. We want to […]
Marketing Is A Contest For People’s Attention
When the word marketing is mentioned, some people link it with promotions and sales. But it is so much more than those concepts. Marketing is about capturing your target audience’s attention long enough for them to listen to what you are saying. Seth Godin explained it better. He said, “Marketing is a contest for people’s […]
Constant Improvement Leads To Success
Change is inevitable. There are new trends coming up every now and then. As entrepreneurs you have to keep up with the change and evolve with it. Digital entrepreneurs need to keep up twice as hard as other entrepreneurs because updates happen in lighting seconds. We would know something now but new information can spring […]
Be Someone Worth Reading Or Writing About
It’s common to see books about how to get rich fast or the stories of successful businessmen. Not every story applies to everyone, but we can always learn from their success. You won’t be successful right away—that’s a fact. But you can become successful, if you work hard and dedicate yourself in achieving your goals. […]
Think Like A Customer
The best way to know what our customers want and need is to put ourselves in their shoes. If we want to better serve our customers, we need to be like them. We can only understand them if we put ourselves in their place. It’s just like what Paul Gillin said, “Think like a customer.” […]
Quit Things That Don’t Work
The road to success is no easy task. Also, there is no foolproof way to ensure you reach your goal. Most of the time, it’s about trial and error and seeing what would work best and what won’t. Along the path to success, we would encounter several challenges and obstacles that would test our […]