Social Media Etiquette: THINK Before You Post

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Nobody can deny how information easily breezes through these days, especially with the help of social media outlets. According to statistics, more than 30 billion pieces of content are shared each month in Facebook alone. Content varies from web links, news stories, photos, posts, and more.

It’s so easy to share content with just a click of a button. Like or share it on Facebook and your friends have instant access to it. At times, what we retweet will even trend. Sharing has never been so easy. But we also need to be responsible on what we share online. Will it benefit our friends and followers? Or do we just want to simply “vent out” and express our thoughts and feelings?

Most people are not aware that there is some appropriate to what we share online, social media etiquette as I call it. Basically, we need to think before we post. Here are some questions you need to ask before posting online:

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5 Things You Shouldn’t Post On Facebook

It’s not news that Facebook has become very popular over the years. Some even dub it as the Google of social networks with over 1 Billion active users.

True, we are hooked on it. Posting and checking out our friends’ status updates, taking quizzes, and sharing news. Here’s the thing, anyone can be on Facebook, which means anyone can view intimate details about our lives. For our own safety, we need to keep in mind not to post certain information on Facebook.

Here are the 5 things should never post on Facebook or in any other social media accounts:

  1. You and your family’s full birth dates – Sure, we like seeing “happy birthday” posts on our Facebook wall from our friends but when you list your full birth dates, you are also susceptible to identity theft. It’s best not to list you birth date, but if you still want to, remember to leave the year out.
  2. Your relationship status – One of the most updated things in our profile is our relationship status. But it may be best not to publicize it, for the sake of avoiding stalkers. They may even use your relationship status as basis to know if you are alone at home.
  3. Your current location – A lot of Facebook users enjoy the location-tagging feature, allowing them to let people know where they are 24/7. The problem here is you are giving out information that you’re on vacation and not at home. If you also post how long you will be gone, thieves will know how much time they have to rob you.
  4. The fact that you are home alone – Parents/adults need to remind children never to post on social media that they are home alone. You wouldn’t want strangers knowing your children are home alone. This may endanger them.
  5. Pictures of your kids tagged with their names – For the safety of your kids, avoid tagging them with their full names and exact birth date. Strangers may use these information to lure your children.  Just leave out these information when you post photos of your children.
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Facebook Marketing 101: Managing Facebook Content and Engagement

Brands take advantage of their Facebook Pages, knowing this is a great platform to engage with their target audience and distribute content. In order to succeed, you need to make sure you are managing the content and engagement in Facebook well.

First off, you need to do your Facebook Content Plan by answering these You need three questions:

  1. Who is your Audience?
  2. What content to share?
  3. When to post?

When doing your content plan, remember these steps:

  • Write down your Customer profile – Give it a name!
  • List down topic categories – What do they care about?
  • FAQ’s and SAQ’s – Don’t forget list down your frequently asked questions and should ask questions.
  • Subscribe to top 10 relevant Blogs and Facebook Pages – This is a great way to learn and engage with others influencers.
  • Create a content posting schedule – A schedule to follow makes sure you always have content to share.

Once, you’ve established what you need, you can go ahead and execute your plan. I suggest you follow these basics to get started with your Facebook Strategy:

  1. Post 2-3x a day. Post when it matters
  2. Link back to your assets
  3. Post catchy headlines and copy
  4. Post only relevant content
  5. Take advantage of the holidays
  6. Use images or photos that communicate
  7. Start inviting after 10 posts
  8. Listen and Respond
  9. Engage as a Person

Learn more about Facebook Marketing in this webinar replay. Make sure to register first and be updated for exclusive access to other helpful resources.

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Become A Better Photographer Through Tumblr

There are a lot of factors to consider when producing a great photograph. You need good lighting, mad skills, trained eye, and a good camera. We may not all possess all these but we sure can learn in order to be a great photographer. No need to take expensive workshops or have complicated equipment too. It’s all about using what you already have and improving your skills. One of the most accessible ways to learn is through Tumblr.

Whether you are training your creativity or improving your technical skills, Tumblr can teach you a thing or two. Here’s how:

  1. Follow other photographers – We learn a lot through observing, so follow other people in the art world. Continuously learn from photographers whose works you admire and draw inspiration and ideas from there. Don’t just glance at their works. Really take time to analyze and study why a photo is beautiful. Also, check out the details you really like about it and see how you can incorporate it to your own style. Look closely at the composition and lighting. You may also want to follow amateur photos and learn how to express creativity with minimal gear.
  2. Ask questions – Tumblr has an “Ask” feature. Check if your favorite photographers have the feature enabled in their blog and ask away. Don’t be shy about your questions, a lot of artists are happy to share their insights with fans and aspiring photographers.
  3. Find inspiration everywhere – Don’t just zero in on the photo field. Follow other Tumblr accounts without any photography-related interests. You may discover something that will inspire you like a creative use of colors and textures.
  4. Share your photos – Don’t just follow others, share your works as well. This is a great way to get feedback. Figure out whose opinion to trust and learn from it. Soon you’ll be able to learn which comments are helpful.

Got more tips to share? Leave them at the comments below.

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Hunt For A Job Through Social Media

Getting the job you want can be challenging, but looking for an open position only takes some strategy and your favorite social media platforms.

If you have an account on Facebook, Twitter, LinkedIn, and Pinterest, you won’t have a hard time looking for a job opening. Lookup hashtags in Twitter, “Like” company’s career opportunities, or create a beautiful resume on Pinterest.

Mashable has some tips on how to use Social Media to hunt for a job. Here they are:

Twitter

  • Use the search bar to look for terms that is related to the job you want. It’s best to include words like, “jobs,” “hiring” and other specifics to narrow down searches.
  • Hashtags are helpful as well when looking for job openings. Type #jobs and #hiring

Facebook

  • Update your profile regularly especially your work and education information.
  • Add your “Professional Skills” which is part of the “About” section. It is underneath work and education. When you add the skills you’ve acquired, you optimize your professional appeal.

These are just some of the strategies you can do to land your dream job. Want to know more? Head over to Mashable and learn how to use Tumblr, Pinterest, and LinkedIn to your job advantage.

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Facebook Marketing 101: Tips On Setting Up A Facebook Page For Your Brand

Facebook marketing is just one of the important aspects of internet marketing. This social media platform helps us engage with readers and customers. Moreover, it’s a great way to expand your network and show the human side of your brand/business.

The first thing you want to do is set up a Facebook page for your brand. So you might be asking, “Why do I need a Facebook page, when I already have a Facebook profile?”

Here are the main differences between a Facebook Profile and Page

  • Usage – Facebook profiles are for personal use to connect with friends, while the Page are for businesses and brands.
  • Friends and Fans – Our connections in Profiles are called friends while in Pages, we call them Fans.
  • Size of Network – In your Facebook Profile you only get a maximum of 5,000 friends, whereas in your Page, you can have unlimited fans.
  • Performance Metrics and Analytics – This is a way to measure how well our page is doing. It is only available in Facebook Pages
  • Promotion – Facebook Ads are primarily available in Facebook Pages. On the other hand, in Facebook profiles there is now a way to promote your posts.

When it comes to setting up your Facebook Page, here are a few tips to consider:

  • Use a Cover Photo that talks about your brand – It must be attractive and attention grabbing. Also, it should say something about your brand. It should not be an ad space and must not include any references to websites, contact numbers, address, etc., as this is against Facebook’s terms and conditions.
  • Choose a relevant username – The format will be www.facebook/username/. For example, my Facebook Page’s username is www.facebook.com/InternetMarketingPH. Don’t forget to check the available username and confirm the other details before finalizing everything. Because once you select your username, you can’t change it anymore.
  • Fill up the About and Info section – Make sure it is keyword rich. Don’t forget to complete the company profile and description.
  • Use your Facebook Page Apps – This is a great way to promote your other social media profiles.

Leverage your business by setting up a Facebook Page. If you want to learn more about Facebook Marketing, watch the webinar replay here. Registration is free. Watch out for more Digital Marketing webinars.

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How To Drive In More Engagement With Your Images In Instagram

It’s more about selfies and choosing the right Instagram filter to grab your followers’ attention. Curalate, a visual analytics and marketing firm, has created an algorithm that will determine the success of an Instagram post.

Some of the factors include color, lightness, and saturation. If you want to learn more about how to improve your company’s Instagram presence, check out the infographic below.

Image from Entrepreneur.com

Image from Entrepreneur.com

Too Many Facebook Hashtags Can Hurt Your Brand

Hashtags are great for marketing and promoting content, but sometimes we can get overboard with using several hashtags. This has to stop, especially putting so many hashtags on your brand’s Facebook Page.

According to a new report from Socialbakers, “the more hashtags a brand uses in a Facebook post, the less engagement it receives.”

Also, when they sampled 200,000 brand posts on Facebook last February 2014, the brands that used one of two hashtags in a post got an average of 593 interactions. Meanwhile, those brands that used three to five hashtags only had 416 interactions.

To get a clearer picture of how this practice can affect a brand’s engagement on Facebook, here’s a chart created by Statista.

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6 Pinterest Tips To Help Boost Website Traffic

Social media marketing is one of the fastest ways to gain more website traffic. Spreading your content through various platforms helps reach more people in the different mediums they prefer. One of these social media sites is Pinterest.

Before you even gain website traffic, you need to have followers on Pinterest. Babble.com has compiled several tips from bloggers on how they gain more Pinterest followers. Here are some of the top six tips.

  1. Publicize Your Pinterest Profile – How can you expect them to visit your Pinterest page if it is not viewable? So include links of your Pinterest profile on your website, email signature, or even when you close a blog post. This can help get a better chance for repins and add traffic from Pinterest.
  2. Schedule Pins – This can help increase following. Also, your followers would see regular pins throughout the day. You can do this manually or use a tool for pin scheduling like Ahalogy.
  3. Use A Descriptive File Name – The descriptive name will automatically be the name the pin will be given. So make sure you think this through. A descriptive name can make your follower repin your images and even visit your website.
  4. Check Links – This is very important because you don’t want to be known as a spammer. Make sure the repin links go to the right source. Check your sources and as much as possible, pin from the original blog.
  5. Have “Pinnable” Images – This means your images or graphics must be visually appealing and must be clickable. Having a clickable image means it has information that would make a user want to click on it. In turn, this will help drive more traffic to your site.
  6. Join Collaborative Boards – Collaborating is always a great way to get more exposure. You can find a group of bloggers and work with them to make a board successful. If you see a collaborative board you are interested in joining, contact the owner of the board and find out how your can join.

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Got more Pinterest tips you want to share? Let me know at the comments section below.

Top Retweeted Tweets Of All Time

Twitter is probably the most updated social media we have today. When we need to get the latest information, all we have to do is tune in to Twitter.

Sharing information is just as fast with just hitting “Retweet.” At times, these retweets become so popular and just viral. Have you ever wondered what are these most popular tweets?

This slideshare presentation shares the top 5 retweeted tweets of all time! Can you guess which Tweet made it to the number 1 spot? Find out below!

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