You can’t buy credibility. You have to earn it. It’s the same when vying for credibility on the web.
Most people now have access online and can easily own a space through blogs and websites. There are tons of information and experts online that it’s hard whom you should listen to. As bloggers, you must be able to sift through the noise and stand out. Ardath Albee has a great advice. She said, “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.”
Building credibility online is not easy but it can be done. The best way to do this is to relate to your clients and followers. You need to know their problems, address them, and show them the best way to solve them. It is the only way to win their trust.
Don’t just give out random content. Focus on the message of your content. Think it through. Will it help your readers? Are you answering their questions? Are you showing them the solution? These are just some of the questions you need to answer each time you publish content. Make each content you post count. Don’t be a waste in web space.
Content Marketing Talks With People
Listening, talking, and engaging are three different things. But all three are essential when it comes to successful internet marketing. Marketing has evolved through the years. Now, we can add content marketing the list. What’s the difference? Doug Kessler said, “Traditional marketing talks at people. Content marketing talks with them.” Kessler meant that content marketing […]
Learn From Your Most Unhappy Customers
Our customers are our greatest critics. We can get the most honest feedback from them. And when it coms to learning from our mistakes, we must listen to our most unhappy customers. It’s just like what Bill Gates said, “Your most unhappy customers are your greatest source of learning.”
The 3 Truths of Modern Business and the Internet
Brick and mortar businesses everywhere are literally struggling to outdo each other these days. And in the corporate world, big brands overshadow small business. PERIOD. Seems a little harsh, but that’s just the way it is these days. Or so we thought. The Internet or as I’d like to personally call it the great equalizer […]
Effective Engagement Starts With Being Human
Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers? Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being human.” We shouldn’t overthink how to engage online. We need […]
Content may be King, but Marketing is Queen
Nowadays, digital entrepreneurs are seeing the importance of valuable content on their websites. But social media marketing also helps bring in readers and followers. And like the quote above said, “Content is king, but marketing is queen, and runs the household.”
Inbound Marketing VS Outbound Marketing
There are two main approaches when it comes to marketing – there’s the outbound approach, where you get yourself in front of your leads’ faces and start selling them stuff AND there’s the inbound approach where leads literally find you. In this video, I’ll do a comparative analysis of what each approach brings you. Check […]