Blogging is one aspect of digital marketing and has been proven to be very effective. Sharing valuable content helps you connect with your readers. This is what will give you the window of opportunity to engage with them and find out more about their needs.
Your readers are your greatest fans and your greatest critics. They will cheer you on when you are doing something really great and will tell you bluntly if you messed up. And just like Darren Rowse said, “Love your readers to death!” Why? Well, not only will they bring you more business opportunities, they will readily help you improve.
Our readers tell the truth because they have nothing to lose in doing so. They can tell us when we are not making any sense and if they didn’t get any value out of our content.
We can only succeed if we start listening to people that matter. In digital marketing or blogging, those people are our readers and followers. They become our number one judge and guide us on how else we can improve and be the best there is.
So when you start doubting your work, listen to your readers. Engage with them and get to know them. Once you have listened and received their feedback, it is then when you can start working on changing things in order to succeed. Listen and make the changes you need.
Where and How To Find Your Customers Online?
I’ve previously mentioned that the first step on how you can get customers online is by defining your target market and by seeking out their needs. Sure, there are a lot of approaches when it comes to attracting customers online. There’s the classic engaging your readers and providing valuable content. These can help you convert […]
Clarity Trumps Persuasion
As online entrepreneurs, your business must show your potential clients the reason why it is offering the products it is offering. Are you going to teach people? Will you be sharing a piece of knowledge? Make it very clear at the very start why you are here. Also, make it clear what it is you […]
Remarkable Social Media Content = Great Sales Copy
These days, it’s important to share great content. Content will help gain more followers and can help a business grow. But what can we consider good content? Social media lets you share not just great content but relevant ones. These are what your followers would need and would ideally answer their questions. A sales copy […]
There Is No Black Magic To Online Customer Success
How do you attract customers in the Internet? There certainly is no secret formula to concoct that will ensure you get a certain number of customers. But it can be done. You can have a successful online business. Truth is, hard work and time has got a lot to do with it. Rand Fishkin said, […]
Invent New Ideas, Not New Rules
“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing. Digital marketing is known to have trends. Five years ago, the strategy is different. Search engines continue to enhance their algorithms […]
New Marketing Is About Relationships
“Buy now! Get it today!”—These are some of the things we used to hear on marketing and advertising spills. But nowadays, it’s not all about how good what you are saying and where you are saying it. It’s about the relationship you have with your customers. Marketing has evolved and is no longer what […]