Effective Engagement Starts With Being Human

ben francia | by Ben Francia | Last Updated: November 6, 2013
Image from Hubspot

Image from Hubspot

Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers?

Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being human.” We shouldn’t overthink how to engage online. We need to tackle it simply by being human. What does this means? It means showing concern, empathizing how they feel, and expressing our genuine intentions. It’s about putting ourselves in the shoes of our followers and feeling what they feel. This includes feeling their pains. Which areas in their lives are they having difficulty in? Also, thinking about their dreams. What do they aspire to have or to be?

The very basic of being human makes us also more relatable. They don’t just see us as entrepreneurs or a brand. Instead, they see us as one of them. Someone whom they may share their dreams and pains with. Someone they can trust. You just can’t fake being genuine.

Next time you are looking for ways to engage with your followers, simply empathize with them. There’s no need for grand gestures to impress them. You’ll capture their attention more by being human. Empathize to engage. Nothing beats being genuine! Try it!

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