It’s amazing how fast and easy we can communicate nowadays. Aside from a simple phone call, we can now opt for video chat with anyone anywhere in the world.
Funny thing is, with these new ways of communication, connecting to people and building relationships are more challenging than ever. The lack of physical connection may have contributed to this.
The best way to sell online is by first building a relationship. According to Chris Brogan, “Marketers need to build digital relationships and reputation before closing a sale.”
Do you notice how some online influencers have become authorities in their field compared to others? This is what Brogan is talking about. It’s not just what an influencer knows, it is how he gains the trust of his readers. The trust and connection are far better than landing a sale right away. The sale will come naturally, especially once you have established a good reputation online.
Why do we need this connection with our readers? Because there are a lot of online activities nowadays, somebody is saying something all the time. In order to sift through the noise, we must make the connection. Then, our readers would know who to sought after when they need certain questions answered. That is the power of building strong relationships online.
So don’t think about the sales initially, be more concerned about how you can make a connection and establishing a good reputation.
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