Relevant and valuable content is essential in digital marketing. It is all about the content you share. After all, people go online to search for information.
At times, people wonder, what is good content? According to Ann Handley, “Good content isn’t about good storytelling. It’s about telling a true story well.” We can’t just invent something from thin air and expect people to believe it. People are smart, they will find out what is true eventually. So it is better to stick to the truth.
Telling a story also relies on the delivery or the medium you share it with. It can be in the form of captivating copies or awesome videos. Whichever you choose, think of your audience and followers. Think about what will capture their attention and make them glue in to what you are saying. Once you do this, you will be able to provide good content.
People look for information when they go online. It’s important to give them valuable and relevant information every single time. This way, when they need other details next time they won’t bother looking elsewhere and will go straight to you. So take time to research and captivate your audience with good content.
Success On The Web Lies On Honesty and Authenticity
Even if we are connecting digitally, people can sense if you are being untrue. Once they found out you are just giving them lies, you will lose their trust. It’s not always about what else you can give the customers and readers, but how true is your message. The way we talk to them and […]
Secret to Marketing to People Who Don’t Have Reading Time
Our readers’ attention span is getting shorter and shorter every time. You can’t blame them, especially with all the digital noise today. So how do we effectively market our products and services to them? Entrepreneur.com shares an interesting infographic on how to successfully incorporate story telling to marketing. Check it out below.
Facebook Marketing 101: Managing Facebook Engagement
Brands take advantage of their Facebook Pages, knowing this is a great platform to engage with their target audience and distribute content. In order to succeed, you need to make sure you are managing the content and engagement in Facebook well. First off, you need to do your Facebook Content Plan by answering these You […]
A Company’s Website Is Key To Their Entire Business
Establishing a strong online presence is just as important as reaching your target sales and marketing in your community—That’s the rule in business nowadays. It’s not enough you’re marketing your business offline. Things are changing; you can’t practice all the old-school marketing in a new age. Today, your target customers are searching for your business […]
Learn From Your Most Unhappy Customers
Our customers are our greatest critics. We can get the most honest feedback from them. And when it coms to learning from our mistakes, we must listen to our most unhappy customers. It’s just like what Bill Gates said, “Your most unhappy customers are your greatest source of learning.”
Where and How To Find Your Customers Online?
I’ve previously mentioned that the first step on how you can get customers online is by defining your target market and by seeking out their needs. Sure, there are a lot of approaches when it comes to attracting customers online. There’s the classic engaging your readers and providing valuable content. These can help you convert […]