Good Content Is Telling A True Story Well

ben francia | by Ben Francia | Last Updated: April 23, 2014
Image from Slideshare
Image from Slideshare

Relevant and valuable content is essential in digital marketing. It is all about the content you share. After all, people go online to search for information.

At times, people wonder, what is good content? According to Ann Handley, “Good content isn’t about good storytelling. It’s about telling a true story well.” We can’t just invent something from thin air and expect people to believe it. People are smart, they will find out what is true eventually. So it is better to stick to the truth.

Telling a story also relies on the delivery or the medium you share it with. It can be in the form of captivating copies or awesome videos. Whichever you choose, think of your audience and followers. Think about what will capture their attention and make them glue in to what you are saying. Once you do this, you will be able to provide good content.

People look for information when they go online. It’s important to give them valuable and relevant information every single time. This way, when they need other details next time they won’t bother looking elsewhere and will go straight to you. So take time to research and captivate your audience with good content.

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