“Buy now! Get it today!”—These are some of the things we used to hear on marketing and advertising spills. But nowadays, it’s not all about how good what you are saying and where you are saying it. It’s about the relationship you have with your customers.
Marketing has evolved and is no longer what it used to be. According to Ben Grossman, “New marketing is about the relationships, not the medium.” For a marketing strategy to succeed, you don’t need to produce fancy presentations on various mediums. You need to connect and engage with your customers instead.
Even in this digital age where we can easily communicate with anyone, anywhere, making a connection is more challenging. With all the modern technology, we have become detach and lack personal touch. The only way we can connect is by being genuine and to engage with our customers. And it is through this connection that we can create relationships with our readers and followers.
When we create relationships, that’s when marketing will be effective. So don’t invest in fancy gadgets and impressive presentations; be sure to connect and engage with your customers. The only way to succeed online is by building relationships.
Interview With Louie Sison
I have always been an open book when it comes to my experiences and journey in building an internet marketing business. Recently, I had an interview with Louie Sison, a blogger based in Pampanga, about how I started from being a web developer, spearheading my own consultancy company, and being a life coach. Pursuing an […]
Create A Website, Launch It, And Get Feedback
A lot of entrepreneurs nowadays seem lost when starting up a business. They tend to have a hard time figuring out the next steps once they start. Entrepreneurs started like that. The best advice Neil Patel can give is, “Create a minimal viable product or website, launch it, and get feedback.” Sometimes, we can’t help […]
Success On The Web Lies On Honesty and Authenticity
Even if we are connecting digitally, people can sense if you are being untrue. Once they found out you are just giving them lies, you will lose their trust. It’s not always about what else you can give the customers and readers, but how true is your message. The way we talk to them and […]
Social Media Is A New Kind Of Public Space
Facebook, Twitter, LinkedIn, etc.—it seems like there’s a new social media outlet every month or so. The number of users also keeps on growing. As digital entrepreneurs, we need to have an online presence. But with the numerous social media outlets, it may feel like it’s hard to keep up. You may ask, why we […]
Be Creative And Experiment With Your Marketing
There’s always a new marketing campaign coming out every once in a while. Sometimes we look at these campaigns and question whether or not they are applicable for our business. We often get inspired and can’t wait to adapt them to our own brand. There really are no right or wrong marketing. It’s about how […]
Social Networking Has Become A Familiar Part Of The Internet
Nowadays, most people can’t go about their day without checking their social media accounts. Some of them even do this before they go to bed and the moment they wake up, specially now with the popularity of smartphones. Social networking has become so much part of our lives that we prefer to communicate online than […]