Facebook, Twitter, LinkedIn, etc.—it seems like there’s a new social media outlet every month or so. The number of users also keeps on growing.
As digital entrepreneurs, we need to have an online presence. But with the numerous social media outlets, it may feel like it’s hard to keep up. You may ask, why we need the online presence. Why share? Why social media? What is it anyway? Danah Boyd said, “The way you can understand all of the social media is as the creation of a new kind of public space.”
If we want to market our brands and products online, we need to share in the digital public space. We need to have our presence be known in order to reach our target market. That is the very reason why social media is vital in any online business.
Trade standing on a soapbox, introducing your brand; instead, strive for a strong online presence starting with social media. Social media is easy to figure out. You just need to work hard on sharing content about your brand through it. Use it to your advantage and don’t get left out on the social media revolution!
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