Relevance Makes Content Engaging

ben francia | by Ben Francia | Last Updated: September 9, 2013

Image from HubSpot

Image from HubSpot

Nobody wants news of what happened two weeks ago. People want to know what is happening now. It is about being updated with the current events and what’s interesting for them.

The best way to talk to your followers is by updating them and by giving them relevant information. These information needs to be useful. If you have a blog targeting work-at-home moms, and you suddenly talk about aeronautics and how to get to the moon, chances are they won’t read it. They don’t need just any information. It must be relevant to who they are and what they do on a regular basis. Gail Goodman said, “What makes content engaging is relevancy. You need to connect the contact information with the content information.”

What Goodman is trying to say is if you want people to care about what you are writing or saying, you need to match the information with the kind of audience you are targeting. This totally makes sense. Think about it. Nobody really would pay attention to something they are not interested in. So why should you give them that?

Blogging, internet marketing, and digital entrepreneurship is about connecting your business to people who need them and care for them. It’s about what we can offer and how we can offer them to those who need it. The same goes with how you update them. So don’t just blabber, always give them useful and relevant content.

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