Nobody wants news of what happened two weeks ago. People want to know what is happening now. It is about being updated with the current events and what’s interesting for them.
The best way to talk to your followers is by updating them and by giving them relevant information. These information needs to be useful. If you have a blog targeting work-at-home moms, and you suddenly talk about aeronautics and how to get to the moon, chances are they won’t read it. They don’t need just any information. It must be relevant to who they are and what they do on a regular basis. Gail Goodman said, “What makes content engaging is relevancy. You need to connect the contact information with the content information.”
What Goodman is trying to say is if you want people to care about what you are writing or saying, you need to match the information with the kind of audience you are targeting. This totally makes sense. Think about it. Nobody really would pay attention to something they are not interested in. So why should you give them that?
Blogging, internet marketing, and digital entrepreneurship is about connecting your business to people who need them and care for them. It’s about what we can offer and how we can offer them to those who need it. The same goes with how you update them. So don’t just blabber, always give them useful and relevant content.
Create A Website, Launch It, And Get Feedback
A lot of entrepreneurs nowadays seem lost when starting up a business. They tend to have a hard time figuring out the next steps once they start. Entrepreneurs started like that. The best advice Neil Patel can give is, “Create a minimal viable product or website, launch it, and get feedback.” Sometimes, we can’t help […]
Focus On A Blog That’s Great For Your Readers
There are so many blogs these days it can be hard to compete. But fact is, readers will always look for you once you provide them with what they want, which is great content. Brian Clark believes we shouldn’t “focus on having a great blog. Focus on producing a blog that’s great for your readers.” […]
Effective Engagement Starts With Being Human
Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers? Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being human.” We shouldn’t overthink how to engage online. We need […]
Top 5 Tips To Grow Your Company’s Blog
Blogs are the humanize brands. It’s a way companies can show their personal side to their customers. Of course you want to provide valuable content and don’t just post everything and anything in the blog. Here are the top 5 tips to grow your company’s blog. Write blog posts for your readers not for Google […]
Social Media Is A New Kind Of Public Space
Facebook, Twitter, LinkedIn, etc.—it seems like there’s a new social media outlet every month or so. The number of users also keeps on growing. As digital entrepreneurs, we need to have an online presence. But with the numerous social media outlets, it may feel like it’s hard to keep up. You may ask, why we […]
Love Your Readers To Death!
Blogging is one aspect of digital marketing and has been proven to be very effective. Sharing valuable content helps you connect with your readers. This is what will give you the window of opportunity to engage with them and find out more about their needs. Your readers are your greatest fans and your greatest critics. […]