Sometimes the most successful internet marketing campaigns are the simple ones. Those going viral are not always the complicated to understand or access. They are the simplest and most engaging ones. Those are what make them so memorable and effective.
When coming up with marketing campaigns or online advertisements, we need to take Leo Burnett’s advice, “Make it simple. Make it Memorable. Make it inviting to look at. Make it fun to read.” The simple and memorable ones are what capture your audience’s attention.
It’s all about making them engaging and fun for the audience. It’s not about the complications. When people relate to you and your product, then they remember you. You need to make a connection with your audience, whether you are offering a product or providing them with valuable information.
Each time you produce content, be sure to make it fun for your readers. Also, make it memorable and inviting. Keep it simple too. A clear message is always better and it will avoid confusion. Don’t overthink the message, just make sure it is clear and valuable.
Content Marketing 101
Videos, blogs, and tweets – these are all part of content marketing. But until now, some are still confused as to what it really means. According to Content Marketing Institute, Content marketing is a marketing technique of creating and distributing relevant and valuable content to ATTRACT, ACQUIRE, and ENGAGE a clearly defined and understood target […]
Create Something People Want To Share
Look around, browse around, people are here to share different information every day and every minute. From the mundane, “What’s in your mind?” and “What’s happening”, to those highly important world issues, sharing information has become part of our lives. This is also a way to measure how much impact or relevance a person or […]
Marketing Is A Contest For People’s Attention
When the word marketing is mentioned, some people link it with promotions and sales. But it is so much more than those concepts. Marketing is about capturing your target audience’s attention long enough for them to listen to what you are saying. Seth Godin explained it better. He said, “Marketing is a contest for people’s […]
Social Media Marketing Daily Do’s
Previously, we’ve discussed what social media marketing and how you can use them to your business’ advantage. But it’s not enough to simply create an account in Facebook or Twitter; you need to fully utilize them. Here are some daily tasks you can do to make sure you fully use social media:
Inbound Marketing VS Outbound Marketing
There are two main approaches when it comes to marketing – there’s the outbound approach, where you get yourself in front of your leads’ faces and start selling them stuff AND there’s the inbound approach where leads literally find you. In this video, I’ll do a comparative analysis of what each approach brings you. Check […]
SEO: What is it?
Whenever talking about online businesses, you can’t help but hear the term SEO. What is it anyway? And why is it so important? SEO, the acronym for Search Engine Optimization, is simply how search engines, like Google, Yahoo, and Bing, rate your website in terms of relevance and importance on users searches through the keywords. […]