Getting your Facebook page posts to appear on other people’s news feeds is certainly vital if you want to provide value and at the same time drive traffic to your site. It’s also especially important in trying to nurture that relationship you have with your fans.
There are basically 2 things that affect your post’s chances of getting to appear on your fans’ news feeds. They are as follows:
- Frequency – This basically denotes the interval of time between each posts.
- Interaction – This is the number of likes and comments a post gets.
So how do you get your posts to appear in your fans’ feeds?
Here’s a short step by step tutorial:
Step 1: Make a list of blogs related to your industry. The content you offer does not have to be yours only. You can share other people’s insights into matters about your business as well. Being a curator means that people go to you for information and the hottest stuff, this translates to increasing your page’s propensity for interaction.
Step 2: Create a schedule for posting the content you’ve obtained. The interval of time is important because it’s a factor in getting your posts to appear, after all. What worked for me was posting every four hours. I post at these times:
8AM, 12PM, 4PM and 8PM.
They work pretty well for me, and I’m able to draw a reasonable amount of feedback from my audience.
Step 3: Pattern your posts like call-to-actions. Remember what I said about providing value? You need to do that whenever you post a link on your Facebook page. Write a short two-sentence blurb that explains what the link is about and why your fans must absolutely click and read through it.
This is actually one way of click training them. Click training involves developing your audience’s trust in such a way that they don’t need to read through whatever it is you post – all they have to do is click on it because they know, based on the records of the past and according to their judgment, that you care for them and the stuff you recommend is good.
Step 4: Always have an image up there. It’s essential to have an image associated to your link because people, according to research conducted, have been known to respond and click through them more often.
Step 5: Create chat ups. Chat ups are blurbs of media that explicitly ask your fans to place a comment under it. Consider “caption this”, “fill in the blanks” and “questions and polls. It allows users to not only interact with each other. It also increases your impression rate.
Step 6: Track everything. You’ll need to find out which of your posts get the most impressions and feedback. From there you can determine which factors make a post a very special one and apply the same to the future posts.
That’s just about it. I hope you found this list helpful. Let me know what you think in the comment section below.
Facebook Marketing 101: Tips And Tricks
Recently, I discussed the essentials of Facebook Marketing. I’ve even shared the webinar replay for it. Now, it’s time to give a little extra by sharing my top tips and tricks to make your Facebook Marketing efforts even more successful. Tip #1: Seed you community – This means tapping into your network like your friends, […]
Facebook Marketing 101: How To Measure Success?
Posting a status or an image on Facebook is easy, but knowing if somebody is reading it and if you were able to attract your target audience is another thing. Brands who have set up a Facebook Page can take advantage of its benefits. For one, they can measure the success of their Facebook marketing […]
Tips on Optimizing your Facebook Page
Facebook is simply one of the best assets an Internet marketer has if he were to spread awareness and nourish trust in his community. Sadly though, while Facebook is a fairly easy social network to find your way in, a lot of marketers get lost. The challenge basically lies in getting people to like your […]
Facebook Marketing 101: Setting Up A Facebook Page
Facebook marketing is just one of the important aspects of internet marketing. This social media platform helps us engage with readers and customers. Moreover, it’s a great way to expand your network and show the human side of your brand/business. The first thing you want to do is set up a Facebook page for your […]
Webinar Series: Facebook Marketing 101
Using social media in your business is a good way let your target audience about your products and services. But the main goal of being present in social media like Facebook, is to engage with people. It is your entry point in building relationships online. In order to be successful in your Facebook marketing efforts, […]
Are You Ready For The New Facebook News Feed?
More Convenient and Content-Driven – that’s what the new Facebook news feed offers. At first glance at the new news feed it’s the bigger images that you would initially notice. Also, there is the more organized optional feeds on the right, giving you a lot of choices in filtering which specific updates you would want […]