Digital Marketing Tactics

Unlike strategies that involve the overall roadmap towards a certain goal, tactics focus on the day-to-day. Whether it’s platform specific best practices or routine task tips and tricks, we’ll help you get more results through these helpful blog posts.

[VIDEO] How to update your Name Servers

Nameservers are literally the Internet’s direct equivalent of today’s yellow pages. They’re literally what tells the World Wide Web where your website’s at and where its hosted. In this video, I’ll show you how to update your Name Servers on GoDaddy so you can start ...

Just for Fun Fridays: Proposed New Facebook Buttons

There have been rumors about Facebook implementing a “Want” button. Well, that plus a whole new suite of other social network-inclined verbs to boot. I have to agree, it could possibly make Facebook more dynamic and “friendly” to the average, reasonable Internet marketer. ...

How to purchase a web hosting service from HostGator

HostGator’s my favorite web hosting service because of its reliability and simplicity. By simplicity, I mean it’s relatively easy to do everything with HostGator – from installing a WordPress Content Management System to moving your domain to its name servers. It’s pretty ...

10 Tips for a Highly Engaging Facebook Page

A common mistake that businesses online and offline make when using Facebook as a marketing tool is to focus heavily on getting a heck-load of fans. They also pay so much attention to posting promos and tools that sell to their audience. This makes me sad. Luckily for me, I’ve decided to just mov...

Facebook Page Consultation: Tutti Frutti Frozen Yogurt

Here are the Analysis and Recommendations for the Facebook Page of Tutti Frutti Frozen Yogurt of SM Taytay. I recorded this video to discuss the GOOD, the BAD, and specific ACTION POINTS that the owner of the business can take to improve the overall performance of their Facebook Page. And yes, I ...

Marketing Insight: Connect your Content with your Contact

Believe it or not, staying relevant is one of the things most Internet marketers have trouble with. This is because most of them market their brand – not necessarily what their audience wants to talk about especially if they’re starting.

[VIDEO] How to register a domain name with GoDaddy

In this video, I’ll show you how you can register a domain name in one of the most reliable domain providers in the World Wide Web – GoDaddy. The steps are pretty much clear and suited for both the techie and the non-techie segment of the audience.

Provide Content That Solves Your Customer’s Problems

Have you ever experienced having a question you so badly wanted answered that you felt very relieved someone provided an answer? What did you feel for the person who provided that answer? Did it help you, in any context, in the long run? This simple graphic explains that you need to answer those ...

[VIDEO] Build Your Business with Blogging

A lot of people have asked me why they should get a blog when they can only get a website to start an online business. Well, folks, I’ve got your answer right here: In this video, I’ll talk about why you should do blogging NOW. I’ll tell you why a blog can help you leverage […]

Marketing Insight Wednesdays: Peer Recommendation Works Best

Say, you’re looking for a place to purchase cheap, quality shoes. You look everywhere, from the newspaper ads to malls and shoe stores. Then one of your good friends happens to hear about this and quickly points to this shop just downtown. Question: Which recommendation are you going to tak...

Why Internet Marketing?

One of the greatest questions small businesses ask themselves when it comes to non-conventional forms of advertising is: Why should I go for Internet Marketing?

The Internet Marketing Revolution – Why Take Up Arms NOW

  The first time I looked at the stats this video Erik Qualman made, I nearly blew my coffee all over my laptop’s screen.

Recommended Reading

Your Imagination is everything when it comes to success

  We often ask children what they want to be when they grow up, and we would be amused of their answers. But if you think about it, all their answers are based from their imaginations and not by reality. Sure they know what a police officer and a doctor do but they only know […]

Do or Do Not – There is No Try: Commitment, Focus, Hardwork

When Luke Skywalker’s ship sunk amidst the swamp in Dagoba, he “tried” to use the Force to lift it so he can still go home and destroy the Empire. It didn’t work mainly because he was trying. So the wise Yoda says, “Do or Do Not. There is no try.” After hearing...

Make The Customer The Hero Of Your Story

Image from Rico Buraga Marketing online is a lot like telling a story. Each story consists of a hero, some obstacles, and an ending. Most audience prefers a happy ending of course. But when it comes to choosing the hero of this type of story, it should be the customer Ann Handley said, “Make the ...

Spark Creativity At Work With All 5 Senses

Surely, you have heard of several ways on how to inspire your creativity at work. Is it the color of the walls, the open offices, or the way your desk look out the window? There are a lot of discussions about this, but did you know that ambiance is equally important to ensure the workplace [&hell...

It’s All About People

  Business is all about our relationships; our relationship with our clients, our staff, and our suppliers. It is all about the people we deal with and how we will maintain those relationships. As entrepreneurs, we shouldn’t just think about the profit and how we would be able to land a sale...

Every Sale Has Five Obstacles

These days, it’s not so easy to be an entrepreneur. There is a lot of competition and you really need to step it up. You don’t just market a product; you have to offer it to your customers instead. In order to be a successful entrepreneur, you need to make sales. Selling can be challenging [&hell...