When the word marketing is mentioned, some people link it with promotions and sales. But it is so much more than those concepts. Marketing is about capturing your target audience’s attention long enough for them to listen to what you are saying.
Seth Godin explained it better. He said, “Marketing is a contest for people’s attention.” All companies do marketing, but not everyone succeeds. Some do it better than others while there are those who at times feel clueless on what they are doing. First thing you need to figure out is who your target market and audience is. You can’t generalize on this matter. You must be specific for only then will you have a successful marketing strategy. Once you figure that out, you need to get to know your audience and figure out the best way to get their attention.
If your marketing strategy works, then sales would come in naturally. Marketing is about engaging with your customers in order to get their attention. Once you have their attention, you need to provide them with the information they need.
In a sea of noise, you need to find how to break through it so that your audience would give their attention. Marketing is an easy concept to grasp and execute. Know your audience first and engage with them, that’s how you make them listen.
Persuade People With Your Ears
Sales, sales, and numbers – Seems like businesses are driven by the amount they get for every effort they make. At times, people carry around a number over their heads to equate a day’s success. Some companies believe selling is the best way to persuade people to buy. People love to buy. We are […]
Get Your Consumer’s Permission Before Selling Something
People love to buy stuff, whether they really need it or they just fancy it. But they don’t like being sold to. They don’t appreciate a hard-sell approach. Essentially, we are all consumers, but we don’t want to be treated like customers. We want to be approached as human beings with feelings. We want to […]
Social Media Marketing Daily Do’s
Previously, we’ve discussed what social media marketing and how you can use them to your business’ advantage. But it’s not enough to simply create an account in Facebook or Twitter; you need to fully utilize them. Here are some daily tasks you can do to make sure you fully use social media:
Where and How To Find Your Customers Online?
I’ve previously mentioned that the first step on how you can get customers online is by defining your target market and by seeking out their needs. Sure, there are a lot of approaches when it comes to attracting customers online. There’s the classic engaging your readers and providing valuable content. These can help you convert […]
Study On When And Who Is Using Which Social Media
Social media is already part of our daily lives and entrepreneurs are starting to realize their importance in various businesses. They now see the value of being active in various social media platforms in order to promote their brands and offer their products. More importantly, social media helps brands and influencers engage with their target […]
Care About Your Customers More Than Yourself
The success of a business, whether for online and offline businesses, is the same. It relies on the customers. A business won’t grow without any customers, so it is just right to care for them. According to Derek Sivers, “Care about your customers more than about yourself, and you’ll do well.” Our main objective in […]