Make It About Them, Not About You

ben francia | by Ben Francia | Last Updated: June 10, 2013
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We provide content in order to give information that will help our readers. That’s why our content must be fitted for our readers and followers.

Often we fall in love with our amazing ideas that we would discount our readers. We would prioritize our needs instead of our readers’; but this shouldn’t be the case. We must think of them and make our content about them and for them. It’s just like what Simon Sinek said, “Make it about them, not about you.”

It is never about us in the first place; it is about our customers. We are entrepreneurs catering to our clients’ needs whether it is through services or a product. We provide it for them and offer something that could help improve their lives. One way to do this is by creating scenarios they would encounter and state the process in which you could be of help or how your product can support them.

Bottom line, your customers come first and not you. So make sure your content and each offer would be for your customers’ needs. Always put yourself in their shoes to get an idea on what they need and how else you can help them.

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