Marketing online is a lot like telling a story. Each story consists of a hero, some obstacles, and an ending. Most audience prefers a happy ending of course. But when it comes to choosing the hero of this type of story, it should be the customer
Ann Handley said, “Make the customer the hero of your story.” The customer should be the hero facing the obstacles and would remain victorious in the end. How do you that? Simply by providing them with information or tools they need. Once you equip them, they would be able to conquer any challenge that comes their way.
Entrepreneurs and marketers shouldn’t just focus on the sales. They must focus on the customers. They need to find out what the obstacles they are facing and how they can be of help.
In order to have a happy ending, entrepreneurs must offer what their customers would need. To do that, we must listen to them and empathize with them. Get to know them more in order to help them succeed in their challenges.
Quit Things That Don’t Work
The road to success is no easy task. Also, there is no foolproof way to ensure you reach your goal. Most of the time, it’s about trial and error and seeing what would work best and what won’t. Along the path to success, we would encounter several challenges and obstacles that would test our […]
Pilot Meet-up of the Digital Entrepreneurs Manila
Part of my goals is to empower businesses and individuals to create success in the Internet, one way I am doing that is by participating in speaking engagements and hosting webinars on digital marketing. Now, I am hosting a meet-up where digital entrepreneurs and everyone interested in digital marketing can be with like-minded people and […]
Put Yourself In Your Customer’s Place
What is the secret to success? Is it with the capital you invest in it? Is it in the businessman himself? How can we succeed in a world where competition thrives and everyone can easily be an entrepreneur? There really is no secret. It’s all about hard work and commitment to your business. Of course, […]
Successful People Ask Better Questions And Get Better Answers
How do we get answers? We ask questions. How do we achieve our goals? We do something to make them happen. For every result we want to get, we must take appropriate action. Just like when we need to know something, we research or we ask. We mustn’t be afraid of asking or finding better […]
Be Open To Adapt And Reinvent For Your Customers
Sometimes, technology doesn’t just help make our lives easier, they also reinvents how we live. Mobile phones have evolved from simple telecommunication tools to essentials in our businesses. Today, companies invest in websites, blogs, and different social media, not just to market, but also to know their customers more. Through these mediums, companies are more […]
Find Products For Your Customers
We don’t just attract customers into buying our products. We become closer to them by finding solutions for their needs. One thing is for sure; a product is useless if nobody needs it. Seth Godin said, “Don’t find customers for your products, find products for your customers.” What Godin means is to put our […]