Knowing who your target audience is can make a lot of difference in your business. First off, you can identify whom you need to target and how to talk to them.
It is better to know who the receiver of the message will be before even sending out a message. Just like what M. Lawrence Light said, “It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.” We need to define whom our target audience is before making decisions regarding advertising and marketing. This way, we will have better results.
In order to really get our message across and capture our audience’s attention, we need to learn how to talk to them. Therefore, we need to know who they are, what they want, and need. That is really the only way we can relate to them. We can’t persuade them to buy something they won’t use or need. By defining and going to the specifics of who are audience is, we are more effective entrepreneurs.
Relationships start with knowing the people you want to be in relationship with. It’s not about blurting out random words. It’s about knowing who you want to listen to you and what would make them listen to you. So next time you send an advertising message, think of your audience first.
Marketing Isn’t Magic
When we market our products and services, we actually offer them. We don’t sell them, but present them to people who would need them. We don’t blindly offer and present these products and services to random people, we need to take time to figure out who would need them the most. Dan Zarrela said, “Marketing […]
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Be Open To Adapt And Reinvent For Your Customers
Sometimes, technology doesn’t just help make our lives easier, they also reinvents how we live. Mobile phones have evolved from simple telecommunication tools to essentials in our businesses. Today, companies invest in websites, blogs, and different social media, not just to market, but also to know their customers more. Through these mediums, companies are more […]
5 Productivity Tips For Busy Entrepreneurs
by AmExOPENForum. Lately, it feels like time just flies. One minute you’re starting your day, next thing you know, it’s already three o’clock in the afternoon and the day is about to end. It seems like time is a luxury we can’t afford to lose. So we as entrepreneurs, need to use it wisely. […]
It’s All About People
Business is all about our relationships; our relationship with our clients, our staff, and our suppliers. It is all about the people we deal with and how we will maintain those relationships. As entrepreneurs, we shouldn’t just think about the profit and how we would be able to land a sale. We need to […]