Online businesses today can’t just rely on their websites. They need to set a strong online presence and to engage with people. Social media will help, but having a blog will be even more valuable.
When it comes to real estate, you want to own a home, not rent it. If you are serious about having an online business then you would also want to invest in a blog. Chris Brogan said, “No matter what, the very first piece of social media real estate I’d start with is a blog.”
Search engines love blogs, your customers love blogs, and it is the best way to connect to your target audience. A blog humanizes a brand or a company. It gives the readers a way to relate to the brand. Blogs are mediums to share, to tell a story, and to connect.
Blogs are valuable in any online business. It creates a separate space where people can relate to the company. Also, it is an effective marketing tool. So take the time and effort in creating a blog for your business. Own a valuable piece of online real estate.
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