A brand is not just a mere logo or a product; it is how we represent ourselves to our target customers. It is also how we want to be known.
There are a lot of brands today but there is always one that would dominate a certain industry. You would know branding is effective when you associate the product with the brand. What’s the first thing that pops in your head when we talk about technology, soda, and cereal? More importantly, “Your culture is your brand,” as Tony Hsieh put it.
Each brand will always have a specific culture. Who does the brand represents? Brands also pertain to certain characteristics that the customers can relate to or resonate with. Hence, you will get an idea of who the brand is talking to and talking about. Is it the young and hip teenagers? Or are they the yuppies climbing the career ladder? Are we talking about the new moms and dads out there? These are just a few examples.
Entrepreneurs need to find the culture they want to be involved in and they find closest to. This will help them with the branding of their company and products. Branding becomes your guide on how you want your product to be seen and what kinds of people you would want to offer your services/products to.
Branding sets your company apart. It also represents who you want to be in the world as an entrepreneur. So ask yourself, who are you and what mark do you want to leave in this world? Before you become an influencer, make sure you are creating something worth being influenced with through your brand.
The Power Of Word Of Mouth
Word-of-mouth recommendation has always been powerful, even now when you can almost get everything online. In fact, Joe Pulizzo and Newt Barrett said, “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” The Internet is a free space where anyone can almost say anything. Information […]
Success On The Web Lies On Honesty and Authenticity
Even if we are connecting digitally, people can sense if you are being untrue. Once they found out you are just giving them lies, you will lose their trust. It’s not always about what else you can give the customers and readers, but how true is your message. The way we talk to them and […]
Customer Empathy: The Key to a Successful Business Innovation
iTunes by far could be the most popular digital media player in the planet right now. Back in the day when digital piracy in the music industry is so rampant especially with the availability of cool software allowing people to download every song that they can think of, companies in the same industry argued that […]
Make Everything That You Do, Matter
A lot of people are venturing in online businesses nowadays most especially because of the great benefits and advantages like quick setup and work anywhere. But one challenging part in Internet-based businesses is, having loyal clients. This is a challenge because we have to exert more effort to connect to people because we lack the […]
Inbound Marketing VS Outbound Marketing
There are two main approaches when it comes to marketing – there’s the outbound approach, where you get yourself in front of your leads’ faces and start selling them stuff AND there’s the inbound approach where leads literally find you. In this video, I’ll do a comparative analysis of what each approach brings you. Check […]
You Can’t Shortcut Relationships
Successful internet marketing rely on the relationships we build. It’s not just about selling or offering products. We need to make a connection with our readers and followers. Building relationships take time and like Scott Stratten said, “You can’t shortcut relationships.” There are no shortcuts in building relationships. Just think of your closest and best […]