5 Guest Posting Strategies

ben francia | by Ben Francia | Last Updated: June 11, 2014

Blogging is all about content—Yes, we have established that already. But you also need to spread your content all over the internet to really make the most of your content. One way to do this is by submitting guest posts to blogs that are relevant to your industry.

But this isn’t as easy as you think. You need to get approved before your guest post gets published. To do this, you will need to do some work.

  1. Know your targets – Take time to know what are the popular blogs in your chosen industry.  You can either target the large blogs with broader focus or reach out to the smaller blogs with a narrow focus.
  2. Do your research – In any business, you need to do some research before taking actions. Once you have defined your targets, you need to research the kind of posts they publish and how they publish them. Are they into reviews, “how-to’”, or industry updates? Then, take note of how they publish their content. Do they prefer short and concise content or do they go for long and research-heavy posts?
  3. Reach out – When you have done your research, it’s time to reach out and do some leg work. Don’t just send emails to “contact@…” or “info@…”, find the actual email of the editor. One way to do this is by using the tool, Rapportive.
  4. Write something post-worthy – Simply put; write something really good the blogger would want to post it. So take note that the post needs to fit the overall voice of the blog. If the blogs send you rules and best practices for guest posting, it’s best to stick to these rules.
  5. Follow up – It’s better to connect and create good relationships with these bloggers. Also, why stop in guest posting once when you can become a regular contributor? The best practice is to follow up and thank them for letting you be a guest blogger. In the future, you may also want to offer your services specially if your post gained popularity.

Do you have other guest blogging practices you want to share? Let me know on the comments section below. Happy guest blogging!


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