“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing.
Digital marketing is known to have trends. Five years ago, the strategy is different. Search engines continue to enhance their algorithms to create better search results. Hence, digital marketers must keep up and create new ways of marketing their websites. But this is not just for the benefit of search engines. We also need to think about the end users, the readers, and the followers. They are the ones who need the information. In order to spark their interest and entice them, we need to come up with new ideas. According to Dan Heath, “You want to invent new ideas, not new rules.”
It’s about the ideas and strategies, not the rules. We don’t have to change the game, just how we play it. We need to offer something others don’t have. That is the only way we can have an edge. People crave for new things and new ideas, something they haven’t seen, heard, or felt before. This is how we remember a brand or company. Providing the same thing over and over again will bore your readers.
People are always on the look out for the next best thing. This is why you need to offer them new things and provide new ideas. Spark their interest and keep them glued in by providing new and valuable ideas.
Share And Engage
These days, we have so many ways and medium to connect that sharing information becomes so easy. Meanwhile, what and how we connect can dictate the amount of influence we have on people. A recommendation can make us while an opinion can break us. With all the information available online, we sometimes don’t know which […]
Content Marketing 101
Videos, blogs, and tweets – these are all part of content marketing. But until now, some are still confused as to what it really means. According to Content Marketing Institute, Content marketing is a marketing technique of creating and distributing relevant and valuable content to ATTRACT, ACQUIRE, and ENGAGE a clearly defined and understood target […]
SEO: What is it?
Whenever talking about online businesses, you can’t help but hear the term SEO. What is it anyway? And why is it so important? SEO, the acronym for Search Engine Optimization, is simply how search engines, like Google, Yahoo, and Bing, rate your website in terms of relevance and importance on users searches through the keywords. […]
Content may be King, but Marketing is Queen
Nowadays, digital entrepreneurs are seeing the importance of valuable content on their websites. But social media marketing also helps bring in readers and followers. And like the quote above said, “Content is king, but marketing is queen, and runs the household.”
The Power Of Word Of Mouth
Word-of-mouth recommendation has always been powerful, even now when you can almost get everything online. In fact, Joe Pulizzo and Newt Barrett said, “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” The Internet is a free space where anyone can almost say anything. Information […]
Connect, Create Meaning, Make a Difference
With today’s digital age, our ways and forms of communicating have evolved. We can now talk face to face without being present in the same room, using video chats. Also, updating 300 people about what are you up to is as simple as typing 140 characters. But it is also in this digital age where […]