Digital Marketing 101

ben francia | by Ben Francia | Last Updated: June 30, 2014

Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing.

What is internet marketing? How do you define it? Well, according to Wikipedia’s description, “it is the marketing and general promotion of products and services over the internet.”

It is also known as web marketing, online marketing, e-marketing, and more commonly known in the Philippines as “digital marketing”.

Digital marketing includes everything connected to the internet:

The 3 Pillars of Internet Marketing are:

  1. Lead Generation – getting people to “see” your business and gain their interest.
  2. Conversion – Turning these visitors to customers by closing a sale.
  3. Follow up – follow them up for any repeat purchases.

These three are important to really have a successful online business. You need people to see your business/products in order to gain interest and customers. You need followers who you can turn into clients and for these clients to come back and purchase again.

Why do you need Digital Marketing?

It’s not enough to just have an awesome website and post ads. Right now, you need to find out where your target audience is hanging out online and engage them there. Most of the people online are looking for information and engage with people. So don’t sell online, build relationships instead.

Meanwhile, here are some of the programs I personally use in my digital marketing efforts for my online business. These are also what I recommend other entrepreneurs on tapping in order to get the most out of their online marketing.

Digital marketing is an integral component in a successful business. In a world where everyone is in the Internet, you can’t ignore the fact you need to be present there as well. Learn more about this topic on this webinar replay.



Like!! Thank you for publishing this awesome article.

2020-07-03 07:25:15

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