Directing our clients to what they can do is one way we can show our passion for our work. It also helps bring us closer to them as we start to relate with them.
In digital marketing, guiding our clients is a good way to offer our products. Actions can spark intrigue and may even result in people believing in our products. Jay Abraham said, “Tell people what specific action to take.” These specific actions help bring in our clients to show them our business. Once we have guided them to the right path, they can understand the business and products better; thus, giving them more information.
As we tell people the specific actions to take, we also engage them into gaining valuable information. We give them the hint of what to do next or anticipate what else is to come. This sense of anticipation and direction will often lead them to the core of a business and a product. The result? It’s getting a deeper understanding on what a company or a brand is all about.
Sure, this may help in sales; but more importantly, we bring them closer to us. This is another form of engagement that we need in this digital age. The human and personal factor people secretly craves online. Don’t stop with sharing valuable content; give your customers specific actions to take.
Effective Engagement Starts With Being Human
Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers? Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being human.” We shouldn’t overthink how to engage online. We need […]
Good Content Is Telling A True Story Well
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By Listening, Marketing Will Re-learn How To Talk
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Number One Rule Of Storytelling: Make Me Care
Everyone may hear you but there will be a select few who will stay and listen to what you have got to say. The only way you can make them listen is to make them care enough. This also applies in business. When we offer a product or service, we need to consider whom […]
Social Networking Has Become A Familiar Part Of The Internet
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The Power Of Word Of Mouth
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