6 Tips For Content Marketing Success

ben francia | by Ben Francia | Last Updated: May 12, 2014


Content marketing is a great part of internet marketing that has been proven to generate success in terms of gaining new leads and customers. A lot of brands are already realizing the power of content and taking advantage of it. More importantly, content marketing can take your brand to new heights.

Below are some tips I believe will help brands and companies with their content marketing strategies:

  1. Be Platform Agnostic – Focus on the content first, before focusing on the platform. If you focus on the content, regardless on the platform evolution, you will succeed.
  2. Be a Content Curator – Use content curation in order to expand your content. At the same time, you get to share the content and engage with other authors and influencers.
  3. Use Videos – It is the most viral type of content. Take advantage of it.
  4. Tell Your Story – Add a personal touch and personal flavor, in order to relate more with your target audience. This is how you can humanize the brand. Share a part of you with your audience.
  5. Repurpose Content – This allows different version and different formats of your content. It’s a solution to never running out of content as well.
  6. Provide Value – Content must always address a specific concern. It must be actionable. Make sure you answer questions and even offer solutions to improve the lives of your audience.

Want to learn more about content marketing? View the replay of my webinar about Content Marketing 101.

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