by Ben Francia |Last Updated: February 16, 2014 
Length, word counts, and paragraphs, really? How long should your blog posts be? Is there a recommended word count? Copyblogger has a great answer for this question. The answer is, “As long as necessary. And no longer.”
Brevity is important in any form of writing, whether offline or online. Content marketing is no different. We need to say what we mean, when we mean it. This means, timing and the content are both crucial. When we know we have to make the point, we must say it already.
Yes, we need an introduction and a conclusion. But right at the heart of it is the information we are saying. You don’t want to bore your readers that they end up not reading the rest of your article or worse, they won’t come back and check your blog.
Sure you need to tickle your fancy but at the end of the day, they are reading your article to be informed, to know something, and to be offered a solution.
If they don’t understand what you’re saying, they won’t share your work.
Meanwhile, brevity is the key for effective sales copy. But long copies are great too. As Copyblogger puts it, “’long’ means you cover all of the important facts your prospect needs to know.”
Sure, you may need to take more time editing and rewriting short posts. But this will give a juicier and fat-free content.
“Bottom line:If you want your words to have impact, get to the point — then get out of the way!”
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