Digital Marketing Tactics

Unlike strategies that involve the overall roadmap towards a certain goal, tactics focus on the day-to-day. Whether it’s platform specific best practices or routine task tips and tricks, we’ll help you get more results through these helpful blog posts.

The Advantages of Blogging for Your Business

Blogging is no longer just an avenue to express your feelings online. Now, it has become a way to build your business’ online presence. Although not necessary, it has proven to be a great way to increase visitor traffic to your website. Thus, helping increase the chance of getting customers and ...

Social Media Marketing: A Must for Any Business

Social media marketing, as part of Internet marketing, is now becoming integral when it comes to building successful digital businesses. But what is it exactly and how can a digital entrepreneur benefit from it? Social Media Marketing means gaining visitor traffic and getting noticed through the ...

SEO: What is it?

Whenever talking about online businesses, you can’t help but hear the term SEO. What is it anyway? And why is it so important? SEO, the acronym for Search Engine Optimization, is simply how search engines, like Google, Yahoo, and Bing, rate your website in terms of relevance and importance on use...

Top 10 Ways to Hit Page 1

Last January 26, 2013, I spoke at the Digital Influencer Marketing Summit  which was held at Thunderbird Resort Poro Point in San Fernando La Union. It was a challenge to talk in the afternoon specially after a sumptuous buffet lunch in a 1st class resort . I had to literally gulp 2 cups of ...

Focus On Your Strength: A Key To Business Success

  Not focusing on one’s strengths is probably a very common mistake most newbie entrepreneurs commit when choosing a new business to start. Doing so makes the business more challenging for them. They end up spending more time and effort in the new business which is likely to fail, as I...

Responsive Web Design: Is Your Website Mobile Ready?

For the past couple of months, I’ve been working on a new mobile friendly version of my website but have been unable to launch it since my team  has been preoccupied with a lot of our offshore web development projects and my site just kept on being bumped in favor of client projects. T...

Marketing Insights Wednesday: On Facebook Auto Posting

A little backgrounder: A year ago, it was found out that people who use 3rd party post scheduling systems have their posts get lesser impressions in the Facebook news feeds. Now, with Facebook’s new scheduling system, I’m not sure if the same is true. But hey, according to statistics&...

Customer Empathy: Going Beyond Just Knowing Your Customers

It makes sense for businesses to get to know their target audience. The demographics is literally a basic thing. It’s another thing, however, to get up-close and personal with them. It’s like the difference between just “knowing” who your target audience is and “unde...

What do you want to learn about Digital Marketing?

Hey, folks and as you already know, I’ve been doing a couple of speaking gigs and workshops lately. So here’s an announcement: I’m having another workshop on the 30th of January next year! Thing is, I’ll need your help in making my workshops better for you. With this in mi...

Insight: Facebook Traffic is Highest Midweek Between 1-3PM

Here’s a little something you might want to take into mind when you’re marketing in Facebook, folks: So, roughly, by this time, I guess office staff are checking their Facebook after lunchtime – or something to that sense. In any case, another takeaway from this little graphic i...

Core Values of a Digital Influencer: AUTHENTICITY

On November 24, 2012, I spoke in the Digital Influencers Marketing Summit in Cebu. It was a riveting experience to meet people from all over the Philippines and share with them what it’s like being transformed into an influencer. One thing I may have missed sharing with them is one core val...

Essential Twitter Accounts That Every Filipino Should Follow

Apparently, there are 3 types of information the Filipino people needs to hear from the government: 1. Holidays 2. Weather 3. Traffic So how the heck do you find out about these things in one of the most fastest ways of communication known as social media?

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Make It Happen Mondays: Passion is the path to Abundance!

Contrary to popular belief, you CAN get rich even when you’re doing the things you love. You see, in the Philippines, most people think that in order for them to be rich, they have to let go of whatever it is they’re genuinely passionate about. Consider this story:

No More Excuses!

We have different goals, different mindset, and different strategies. But one thing is clear, when we keep making excuses about what we need to do, then we won’t accomplish anything. It’s about how badly we want something, but also what we are willing to do about it and when we want to start. We ...

Marketing Isn’t Magic

When we market our products and services, we actually offer them. We don’t sell them, but present them to people who would need them. We don’t blindly offer and present these products and services to random people, we need to take time to figure out who would need them the most. Dan Zarrela said,...

Women On The Web Philippines Summit

Today, to have a successful business, entrepreneurs need to take advantage of digital technology. Online opportunities are boundless. But a lot of entrepreneurs are still baffled and often overwhelmed with all the possibilities. In order to lessen the confusion, Google Business Group – Maka...

Stop Thinking About Failure and Start Trying

Failing is hard to take, but you know what’s the worse feeling? It is not even trying to succeed. It is that moment when you realize what you should have done, could have been, and would be in the present. Let this encourage you to try. Try to do something that will contribute to your […]

Entrepreneur’s Analytics C.O.D.E

Google Analytics can be overwhelming to use for entrepreneurs. But it is a great tool not just to see improvements on your website, but also know your strengths and weaknesses. There is actually a simpler way in using Google Analytics. This quick and effective way can also create more opportuniti...