Digital Marketing Tactics

Unlike strategies that involve the overall roadmap towards a certain goal, tactics focus on the day-to-day. Whether it’s platform specific best practices or routine task tips and tricks, we’ll help you get more results through these helpful blog posts.

The Advantages of Blogging for Your Business

Blogging is no longer just an avenue to express your feelings online. Now, it has become a way to build your business’ online presence. Although not necessary, it has proven to be a great way to increase visitor traffic to your website. Thus, helping increase the chance of getting customers and ...

Social Media Marketing: A Must for Any Business

Social media marketing, as part of Internet marketing, is now becoming integral when it comes to building successful digital businesses. But what is it exactly and how can a digital entrepreneur benefit from it? Social Media Marketing means gaining visitor traffic and getting noticed through the ...

SEO: What is it?

Whenever talking about online businesses, you can’t help but hear the term SEO. What is it anyway? And why is it so important? SEO, the acronym for Search Engine Optimization, is simply how search engines, like Google, Yahoo, and Bing, rate your website in terms of relevance and importance on use...

Top 10 Ways to Hit Page 1

Last January 26, 2013, I spoke at the Digital Influencer Marketing Summit  which was held at Thunderbird Resort Poro Point in San Fernando La Union. It was a challenge to talk in the afternoon specially after a sumptuous buffet lunch in a 1st class resort . I had to literally gulp 2 cups of ...

Focus On Your Strength: A Key To Business Success

  Not focusing on one’s strengths is probably a very common mistake most newbie entrepreneurs commit when choosing a new business to start. Doing so makes the business more challenging for them. They end up spending more time and effort in the new business which is likely to fail, as I...

Responsive Web Design: Is Your Website Mobile Ready?

For the past couple of months, I’ve been working on a new mobile friendly version of my website but have been unable to launch it since my team  has been preoccupied with a lot of our offshore web development projects and my site just kept on being bumped in favor of client projects. T...

Marketing Insights Wednesday: On Facebook Auto Posting

A little backgrounder: A year ago, it was found out that people who use 3rd party post scheduling systems have their posts get lesser impressions in the Facebook news feeds. Now, with Facebook’s new scheduling system, I’m not sure if the same is true. But hey, according to statistics&...

Customer Empathy: Going Beyond Just Knowing Your Customers

It makes sense for businesses to get to know their target audience. The demographics is literally a basic thing. It’s another thing, however, to get up-close and personal with them. It’s like the difference between just “knowing” who your target audience is and “unde...

What do you want to learn about Digital Marketing?

Hey, folks and as you already know, I’ve been doing a couple of speaking gigs and workshops lately. So here’s an announcement: I’m having another workshop on the 30th of January next year! Thing is, I’ll need your help in making my workshops better for you. With this in mi...

Insight: Facebook Traffic is Highest Midweek Between 1-3PM

Here’s a little something you might want to take into mind when you’re marketing in Facebook, folks: So, roughly, by this time, I guess office staff are checking their Facebook after lunchtime – or something to that sense. In any case, another takeaway from this little graphic i...

Core Values of a Digital Influencer: AUTHENTICITY

On November 24, 2012, I spoke in the Digital Influencers Marketing Summit in Cebu. It was a riveting experience to meet people from all over the Philippines and share with them what it’s like being transformed into an influencer. One thing I may have missed sharing with them is one core val...

Essential Twitter Accounts That Every Filipino Should Follow

Apparently, there are 3 types of information the Filipino people needs to hear from the government: 1. Holidays 2. Weather 3. Traffic So how the heck do you find out about these things in one of the most fastest ways of communication known as social media?

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If It Ain’t Fun, Don’t Do It!

The world is full of possibilities. There are always great opportunities out there. But it doesn’t mean we should take hold of every opportunity that comes our way. Instead, we can choose a path wherein we would have the most fun. People sometimes lose the aspect of fun and would just focus on ho...

Hardwork and Focus: Eyes On The Prize, Make It Happen!

When you are determined to reach your goals, nothing can stop you. You won’t even mind the challenging situations or discouraging comments. It’s all about your commitment and determination. Once you really concentrate on what you want, that’s when you see clearly what you need to do. You view the...

We Have a Strategic Plan, It’s Called Doing Things

What happens when all you do is plan and plan and plan? It becomes like a never-ending planning process right? The most strategic plan to succeed is to do it already. A plan is only good until it has been executed. And how would you be able to do that if you spend your time […]

When Noting Goes Right…Go Left

Most of the time, we don’t get the exact results we want or expect. At times, we make mistakes and ruin everything we planned. There are also days when nothing seems to be going your way. Times like these, just don’t give up. Giving up is the easier approach. But it won’t make anything better. [&...

Care About Your Customers More Than Yourself

The success of a business, whether for online and offline businesses, is the same. It relies on the customers. A business won’t grow without any customers, so it is just right to care for them. According to Derek Sivers, “Care about your customers more than about yourself, and you’ll do well.” Ou...

Keep Reaching For Your Goals

Don’t give up, even if you encounter some tough challenges. Shoulder on and go after your dreams. You always have a choice to turn things around. You just need to find out how to do that. Having problems and difficulties is part of anyone’s life. But that shouldn’t be the reason to quit on your [...