The only way you can connect to your audience is by going to them. You need to find where they are hanging out and engage them there.
You can’t wait for your target customers to come to you; you have to go to them. It’s the same case in digital marketing and social media. Find your target customer where they hang out, find out what they like and hate, and just engage with them. You can thank them for their support and handle negative situations.
Jay Baer said, “Companies can’t beat real people in social media; they must join them.” In order to get to know consumers, you need to make an effort. One of these is by hearing them out offline and online. Listen to what they are saying even on social media. At times, people speak the loudest and more freely in social media outlets. That’s where they voice out their opinions on events, products, and brands.
Take the time to hear out what people are saying. Listen to their opinions. These may help you improve and provide a better product. Don’t shut them out or beat them. Go and join them in the venue they are most comfortable in.
Money Follows Passion
Our passion will lead us to our success. All we have to do is pursue it and work hard on it. Following what we are passionate about will bring joy to our lives. Also, we would be more encouraged to succeed and achieve more if we pursue our passion. David Siteman Garland said, “Money follows […]
Make The Customer The Hero Of Your Story
Marketing online is a lot like telling a story. Each story consists of a hero, some obstacles, and an ending. Most audience prefers a happy ending of course. But when it comes to choosing the hero of this type of story, it should be the customer Ann Handley said, “Make the customer the hero […]
Do What You Do, So Well
Handling a business is no walk in the park. Sure, it has its benefits such as being your own boss. But it also comes with several challenges like you need to work twice as hard to make it successful. Good news is, hard work always pay off. It’s all about doing everything you need really […]
Wait And It Will Be Too Late
We don’t always have to wait for that one big break. Sometimes, we need to make great opportunities happen for our business and us. As entrepreneurs, we believe in careful preparations and good research before diving into a new business venture. Often, we question and ask for proofs on new fads. There are also times, […]
Make It About Them, Not About You
We provide content in order to give information that will help our readers. That’s why our content must be fitted for our readers and followers. Often we fall in love with our amazing ideas that we would discount our readers. We would prioritize our needs instead of our readers’; but this shouldn’t be the […]
Don’t Build Links. Build Relationships.
The format on how we do business is changing. We now have to be as present online as we are offline. The game is changing but what remains is the way to do good business, you need to build good relationships. Before online business, entrepreneurs relied on their patrons for repeat purchase and to get […]