Brands and companies would usually engage with their customers through social media platforms. This is where we would usually see their human aspect. Often times, customers want to be able to relate to the brands.
This is why showing the personal and human side of each brand comes in. And it is very important. This lets the brand become closer to their customers. Brands and companies shouldn’t always be so uptight. The also need to loosen up. According to the Cluetrain Manifesto, “Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.”
It’s not just about making people laugh, it is when companies are able to move people by making them feel something. This can be by making them cry or laugh. It’s a lot of things. But essentially, it is reaching your customers’ hearts.
Businesses can benefit from lightening things up. This can help brands be more relatable to their customers and in the end form a better relationship. A little humor here and there is always good.
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