Before creating any marketing or business strategy, we need to learn everything about our target customers. We need to find out what they want, what they need, and what their challenges are. But most importantly, we must be able to provide them with all the answers and solutions they would ever need.
One of the challenges parts of making sure we got our customers covered is making sure they have what they need even before they realize they need them. Steve Jobs once said, “A lot of times, people don’t know what they want until you show it to them.” We must offer them products, services, or solutions that will help them improve their daily lives. Only then, will they realize what they want.
Sometimes, it’s not just about providing solutions but providing customers with better services compared to the previous ones. Until you give them something better, they would simply settle with what they are use to. As entrepreneurs, our job is to constantly innovate and improve our products. We are tasked to show people better products that will also improve their daily lives.
Often times, your customers won’t know exactly know what they want. Instead, take time to know their challenges and needs. Then use that information to provide them with better products. Continue to innovate and reach out to your customers.
People Do NOT Want to Be Sold To. They Want Information
Do you know the best kept secret of selling products? It’s not to sell. You may say, “what are you talking about?” But yes, people don’t like being sold to, but they love to buy. So where does this leads you? Selling a product won’t work. What you can do is provide the value […]
Persuade People With Your Ears
Sales, sales, and numbers – Seems like businesses are driven by the amount they get for every effort they make. At times, people carry around a number over their heads to equate a day’s success. Some companies believe selling is the best way to persuade people to buy. People love to buy. We are […]
Contactless Payments: A Gift to Business Owners In These Trying Times
In the advent of the worldwide pandemic globally known as CoronaVirus, most countries are forced to implement preventive measures in order to ensure safety of its citizens. These new policies such as interstate lockdowns, Enhanced Community Quarantine, and mandatory curfews strike a massive blow to the business sector, immobilizing the majority of its day to day operations.
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Being a freelancer is a common occupation these days. It’s not a bad thing; it is actually a great way to earn. Recently, I shared my journey from a freelance web developer to having my own business in PeepCon. Not everyone knows the real story on how I transitioned from someone who just accepts freelance […]
Think About What A User Is Going To Type
Our best critics are our customers. They will tell you exactly what they think of your brand, product, or service. They are not shy about it too. So how can we make sure we can provide them with great solutions? Firstly, we need to put ourselves in their shoes. We need to know what they […]
Why Start a Business During a Recession
The biggest companies today were businesses that started in a recession General Electric, IBM, Disney, and Microsoft have become massive companies that continue to provide value to their long time customers. Besides being world-shapers and masters of innovation in their own right, they have one thing in common with each other: they all started in […]