Digital Marketing Strategies

Having a sound digital marketing strategy can spell the difference between meeting or surpassing your business goals and wasted opportunities and resources. The best thing about it is, you don’t necessarily have to do everything. Just those that align with your goals. Read on to learn more.

[Video Tutorial] Create Your Email on Your Own Domain Name

Wouldn’t it be cool to have an email address of your own? By that, I mean having an email address that’s hosted on your site Besides the coolness, having your own email address makes you look professional AND you get to separate the business email from the rest of the emails you get f...

The Value of Summary Posts

Today, I finally had the chance to start doing my very first Summary Post. It was like a resurrection! It rose up from the bottom of my To-Do list and was finally ticked off. (Yeah Beybeh! I’m so proud of myself!) So what is a Summary Post anyway?

[Video] Protect your Blog from Spam with Akismet

Ever had them pesky spam bot comments on your approval list? Let me tell you right now: They’re fairly annoying. And I’m not just talking about the lapses in grammar or the links that they try to drive traffic to. They’re very VERY resilient. You can literally have hundreds of s...

Marketing Insight Wednesdays: Good is the Enemy of Great

Companies give it their best shot when it comes to customers. And what company wouldn’t? After all, it is the customers that keeps these same companies alive. They’re also mostly pretty good with it. Good but not exactly Great.

[VIDEO TUTORIAL] How to Install WordPress Plugins

WordPress has this magic that allows you to do whatever it is that you want it to (in an Internet marketing context, of course). This magic is called “plugins” and there’s a whole bunch out there both made by brands and people from the WordPress community, ready to do whatever I...

Marketing Insight Wednesdays: Provide Quality

This graphic says a lot but very few know exactly what it means. Why? Because more often than not, newbie Internet marketers (heck, even veteran ones) do not know what it is that makes their audience tick. By that, I mean what they (their audience) really need or want. At the end of the day, [&he...

[Video Tutorial] How to Intall a WordPress Theme

One awesome advantage WordPress has over other content management systems is that it’s easy to get a theme up there. With others, you’ll need some coding skills and a little background on HTML and other coding languages. With WordPress all you’ll need is a good eye for design. I...

Using Memes On Your Blog to Create Engagement

Here’s a little meme I found off of Seomoz lately: While the meme’s message is somewhat true, the bigger picture here is that we need to look at memes as a convenient tool for getting more engagement from your audience. Given their funny nature and potential reference to popular media...

GoDaddy Promo Codes

Using Promo Codes when Registering Domain Names with GoDaddy is a great way of getting huge discounts on your GoDaddy purchases. Discount rates range from 20% to 50% depending on the total amount of purchase, type of transaction (new or renewals), type of domain names being registered, and bulk o...

Things To Do Before Installing WordPress

I’ve been working on a video series since the past two weeks on how to set up WordPress and decided to put summarize in one single post the three basic steps that needs to be done before setting up a your WordPress blog. Here you go…

Installing WordPress On Your New Domain Name

WordPress literally does wonders for the average, reasonable Internet marketer. It’s versatile, and pretty easy to use. By versatile, I mean its community is able to create plugins that suit any marketing need – from custom squeeze page HTML templates to social networking plugins. By easy to use,...

Marketing Insight Wednesdays: Be Human Online

They say that it’s impossible to show empathy in the digital age of today, given all the technology and the protection of “anonymity” the Internet brings. I respectfully disagree. I don’t think Egypt was able to oust a leader without empathy from a global movement of tweet...

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Trust Your Intuition

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The First Step in getting somewhere is to Just DECIDE

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Build A Successful Brand Through Authentic Relationships

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Scary and Exciting: Conquer Your Fears and Take Risks

All you have to do to start succeeding is take a deep breath and take the plunge.

Women On The Web Philippines Summit

Today, to have a successful business, entrepreneurs need to take advantage of digital technology. Online opportunities are boundless. But a lot of entrepreneurs are still baffled and often overwhelmed with all the possibilities. In order to lessen the confusion, Google Business Group – Maka...